江西省图书馆与“樊登读书”基于抖音平台阅读推广的比较研究  

Jiangxi Provincial Library and"Fan Deng Reading"Based on Tiktok Platform Comparative Research on Promotion

作　　者：戴翔[1] 万涛 DAI Xiang;WAN Tao(Jiangxi Provincial Library,NanChang 330038,China)

机构地区：[1]江西省图书馆,江西南昌330038

出　　处：《图书馆研究》2024年第2期86-91,共6页Library Research

摘　　要：公共图书馆与民间阅读机构在阅读推广工作中各自发挥着重要作用。本文从推广内容、影响力、粉丝群体、运营方式、推广目的五个方面比较研究公共图书馆和“樊登读书”在抖音平台的阅读推广工作,旨在为公共图书馆在抖音平台推广阅读提供新思路,促进公共图书馆在新媒体平台阅读推广工作高质量发展。Public libraries and private reading institutions each play an important role in promoting reading.This paper compares the reading promotion work of public libraries and“Fan Deng's Reading”on the Tiktok platform from five aspects:promotion content,influence,fan groups,operation mode,and promotion purpose,aiming to provide new ideas for public libraries to promote reading on the Tiktok platform,and promote the highquality development of public libraries'reading promotion work on the new media platform.

关 键 词：抖音 阅读推广 江西省图书馆 樊登读书 比较研究 

分 类 号：G252.1[文化科学—图书馆学]