流媒体电视平台海外拓展中的资本—领土逻辑考察——以Netflix巴西个案为进路  

Capital-Territorial Logic Investigation in the Overseas Expansion of Streaming Media TV Platform-Taking the Case of Netflix Brazil as an Approach

作　　者：周娟 王一帆 Juan Zhou;Yifan Wang

机构地区：[1]广东外语外贸大学 [2]广东外语外贸大学新闻与传播学院

出　　处：《新媒体与社会》2023年第3期375-385,401,402,共13页New Media and Society

基　　金：广东省教育厅项目“中国‘新电视’场域的结构变化、文化生产与边界策略”(项目编号:2022WTSCX013)。

摘　　要：流媒体电视平台纷纷开启海外拓展之路。作为资本表征的流媒体电视在进行非领土化服务和内容的海外传播时,往往会受到目标国家和地区政治、经济、文化、宗教等多方面意识形态差异所带来的挑战。本文以Netflix巴西原创剧集《黑金高墙》、《基督的第一个诱惑》和《看不见的城市》为案例,剖析全球化背景下流媒体电视在非领土扩张的过程中面临的地域性问题,观察数字时代全球化的流媒体电视与民族国家之间动态的博弈关系,思考中国流媒体电视海外传播创新可行的思路。Streaming Media TV platforms has started overseas expansion.Streaming media TV platforms as a symbol of capital are often challenged by the target country’s political economic cultural religious and other ideological differences when it conducts overseas dissemination of non-territorialized services and content.This article takes Netflix’s original Brazilian series“The Black Gold Wall”“The First Temptation of Christ”and“The Invisible City”as cases to explore the regional issues faced by streaming TV in the process of deterritorial expansion in the context of globalization observe the dynamic game relationship between the globalized streaming TV in the digital age and the nation-state and think about the feasible ideas for overseas expansion and innovation of Chinese streaming TV.

关 键 词：流媒体电视 Netflix 资本逻辑 领土逻辑 

分 类 号：G222[文化科学]