媒介化理论视域下图书出版的媒介化表征与逻辑探析  

The Mediatization Representation of Book Publishing and Logic from the Perspective of Mediatization Theory

作　　者：桑裕臻 李世娟[1,2] SANG Yu-zhen;LI Shi-Juan(Department of Information Management,Peking University,Beijing 100871,China;Institute of Publishing Research,Peking University,Beijing 100871,China)

机构地区：[1]北京大学信息管理系,北京100871 [2]北京大学出版研究院,北京100871

出　　处：《编辑之友》2024年第4期34-38,共5页Editorial Friend

基　　金：人民教育出版社“十四五”规划2023年度重点课题“少儿数字读物分级分类体系研究”(2023GHB08)。

摘　　要：作为晚近现代化进程中的一个特殊现象,媒介化在高度现代化社会逐步彰显其特性,电子媒介的兴起亦促使出版媒介化趋势加深,继而对传播形态、互动模式乃至整个出版流造成革新。文章基于媒介化理论的四个重要特性,以媒介逻辑为核心,归纳“出版回流”现象背后图书出版呈现的三种媒介化表征,重新审视被媒介逻辑介入的出版体系,旨在正视新媒介对传统出版业产生的重要影响,由此促成二者依存共生的发展态势。As a special phenomenon in the process of modernization,mediatization has gradually demonstrated its characteristics in a highly modernized society.The emergence of electronic media has also promoted the phenomenon of mediatization in publishing,which in turn has revolutionized the form of communication,the mode of interaction and the entire publishing process.Based on the four important characteristics of the mediatization theory,this article will focus on the field of publishing with media logic as the core,summarize three mediatization representation of book publishing behind the phenomenon of"publication backflow",and try to re-examine the publishing system that has been involved in the media logic.The purpose is to let us confront the important impact of new media on the traditional publishing industry,and ultimately realize the development trend of coexistence after the logical intersection of the two.

关 键 词：媒介化理论 媒介逻辑 图书出版 

分 类 号：G230.7[文化科学]