“互联网+”背景下基于工作过程的“新媒体营销文案策划”课程思政融合研究与实践  

Research and Practice of Ideological and Political Integration in New Media Marketing Copywriting Planning Based on Work Process under the Background of“Internet+”

作　　者：李秀苑 LI Xiuyuan

机构地区：[1]重庆开放大学重庆工商职业学院,重庆400052

出　　处：《科教文汇》2024年第7期124-127,共4页Journal of Science and Education

基　　金：重庆开放大学重庆工商职业学院教育教学改革研究一般项目“‘互联网+’背景下基于工作过程的《新媒体营销文案策划》课程思政融合研究”(GZZX2232016)。

摘　　要：在“互联网+”背景下,以“新媒体营销文案策划”课程教学为依托,以真实的企业任务为载体,探索和实践课程教学中的课程思政元素和课程思政融合途径。以学习者为中心,采用任务驱动的行动导向教学方法,通过自主探究和小组合作的学法,将思政元素融入课堂教学,实施企业真实的项目化教学。课程的思政融合实践对学生形成正确的世界观、人生观和价值观具有重要意义,有利于培养学生的社会责任感、创新精神和良好的职业道德,提升其综合竞争力。Under the background of“Internet+”,this article explores and practices the ideological and political elements and the path of ideological and political integration in the teaching of New Media Marketing Copywriting Planning based on real enterprise tasks.The learner-centered teaching method of task-driven action orientation is used to integrate ideological and political elements into classroom teaching through self-exploration and group cooperation,and real enterprise project-based teaching is implemented.The practical integration of ideological and political education has important significance for students to form correct world outlook,life concepts and values,which is conducive to cultivating students’social responsibility,innovation spirit,and good professional ethics,and enhancing their comprehensive competitiveness.

关 键 词：互联网+ 新媒体营销 课程思政 教学改革 

分 类 号：G642[文化科学—高等教育学]