共同富裕背景下中国共产党形象传播体系构建的目标与进路  

Objectives and Approaches for Constructing the Image Communication System of the Communist Party of China in the Context of Common Prosperity

作　　者：张静 ZHANG Jing

机构地区：[1]北京航空航天大学马克思主义学院,北京100191

出　　处：《中南民族大学学报（人文社会科学版）》2024年第4期206-216,224,共12页Journal of South-Central Minzu University (Humanities and Social Sciences)

基　　金：2020年北京市社会科学基金决策咨询项目“‘疫情大考’下北京市基层社区党组织作用发挥研究”(20JCC025)。

摘　　要：新时代共同富裕取得的新成效巩固了中国共产党的光辉形象,新征程上扎实推进共同富裕、实现中国式现代化需要以中国共产党的形象和威望凝心聚力。共同富裕背景下中国共产党形象传播要以塑造共产主义科学思想的忠实践行者、中国高质量发展的核心组织者、中国式现代化道路的积极探索者、全球公平正义的坚定捍卫者的形象为新目标。围绕实现这一新目标,中国共产党形象传播体系要基于党的形象传播的心理机制、传播受众的思想意识形成机制、党的形象的传播机制,守正创新制定共同富裕阶段的构建方略:一是在党的领导下设置优势议题引导形象评价;二是坚持以“人”为中心的“自塑”原则引导“他塑”;三是构建“超差序格局”传播优质政党形象符号强化形象识别;四是创新点面结合的传播策略和共情型情感叙事方式深化形象感知。The new achievements in common prosperity in the new era have consolidated the glorious image of the Communist Party of China(CPC),and solidly advancing common prosperity and realizing modernization with Chinese characteristics on the new journey requires rallying and consolidating around the image and prestige of the CPC.Under the backdrop of common prosperity,the image communication of the CPC should aim at shaping the image of the CPC as faithful practitioners of communist scientific thought,core organizers of China's high-quality development,active explorers of the path to modernization with Chinese characteristics,and staunch defenders of global fairness and justice.To achieve this new goal,the CPC's image communication system should be based on the psychological mechanism of the Party's image communication,the ideological and consciousness formation mechanism of the communication audience,and the communication mechanism of the Party's image,to uphold integrity and innovation in formulating construction strategies for the stage of common prosperity.This includes setting advantageous topics under the leadership of the Party to guide image evaluation,adhering to the self-shaping principle centered on“people”to guide“other-shaping”,constructing a“superiority-order pattern”to communicate high-quality party image symbols to strengthen image recognition,and innovating combined point-and-surface communication strategies and empathetic emotional narrative methods to deepen image perception.

关 键 词：中国共产党形象 政党形象传播体系 共同富裕 超差序格局 形象化传播资源 

分 类 号：D26[政治法律—政治学]