浅议生鲜电商的发展现状、存在问题以及解决策略  

Discussion on the Development Status,Existing Problems and Solution Strategies ofFresh E-commerce

作　　者：郭莉[1] GUO Li(Suzhou Tourism and Finance Institute,Suzhou 215000,China)

机构地区：[1]苏州旅游与财经高等职业技术学校,江苏苏州215000

出　　处：《物流工程与管理》2024年第3期42-44,共3页Logistics Engineering and Management

摘　　要：信息技术的发展以及人们生活水平的提高,为生鲜商品的采购、销售、配送创造了更多的发展空间。文中从生鲜电商的发展现状出发,分析了目前生鲜电商存在的问题,并提出了生鲜电商稳步发展的解决策略,以期通过合理的方案解决目前生鲜电商所面临的问题,最终达到全面推动生鲜电商高质量发展的目的。The development of information technology and the improvement of people s living standards have created more development space for the procurement,sales,and distribution of fresh goods.Starting from the current development status of fresh e-commerce,this article analyzes the problems that currently exist in fresh e-commerce and proposes solutions for the steady development of fresh e-commerce.The aim is to solve the problems faced by fresh e-commerce through reasonable solutions and ultimately achieve the goal of comprehensively promoting high-quality development of fresh e-commerce.

关 键 词：生鲜电商 供应链 消费粘性 

分 类 号：F724.6[经济管理—产业经济]