淮海经济区B2B平台经济发展优势与趋势——以1688平台为例  

Advantages and trends of B2B platform economic development in Huaihai Economic Zone:a case study of 1688 platform

作　　者：徐苗倩 杨奎奇 Xu Miaoqian;Yang Kuiqi(School of Geography,Geomatics&Planning,Jiangsu Normal University,Xuzhou 221006,Jiangsu,China)

机构地区：[1]江苏师范大学地理测绘与城乡规划学院,江苏徐州221006

出　　处：《江苏师范大学学报（自然科学版）》2024年第1期20-26,共7页Journal of Jiangsu Normal University：Natural Science Edition

基　　金：江苏师范大学研究生科研与实践创新计划项目(2022XKT0079);江苏高校优势学科建设工程资助项目。

摘　　要：以1688平台为例,利用动态偏离-份额法,从行业和空间两个视角对淮海经济区B2B平台经济发展现状及优势进行分析.结果发现:淮海经济区B2B平台经济增长迅速,有良好的发展趋势.家居百货、服饰纺织、轻工食品等行业增速高于所有行业总增速,结构性增长优势大.市区部分较县区总增长和结构性增长明显,其中商丘市区竞争力优势突出、发展潜力最大.区域内优势型和稳定型地区较少,发展型地区居多,衰退型和劣势型地区存在空间集聚现象,B2B平台发展不均衡.建议完善交通物流网和互联网基础设施,支持引导商家入驻平台,推动平台经济进一步发展.Employed the dynamic shift-share method,1688 platform is examined as a case to analyze the current state and advantages of the B2B platform economic development in Huaihai Economic Zone from both industry and spatial perspectives.The results indicate that the B2B platform economy in Huaihai Economic Zone is progressing rapidly and exhibits a promising development trend.Industries such as home and general merchandise,clothing and textiles,and light industry and food have experienced higher growth rates than the average for all industries,displaying significant structural growth advantages.The urban areas show more pronounced total and structural growth than the county areas,with Shangqiu urban district exhibiting a remarkable competitive edge and possessing the highest developmental potential.Advantageous and stable regions are sparse within the area,while developing regions are predominant.Declining and disadvantaged regions demonstrate spatial clustering,indicating uneven development of B2B platforms.To further advance the platform economy s growth,it is suggested to enhance the construction of transportation logistics network and internet infrastructure,support and guide merchants to join the platform.

关 键 词：B2B 平台经济 偏离-份额分析 发展类型 淮海经济区 

分 类 号：F724.6[经济管理—产业经济]