杭州亚运会背景下小众体育项目对提升公共体育服务供给质量的策略研究  

A Study on Quality Improvement Strategies of Public Sports Service Supply for Niche Sports in the Context of the Hangzhou Asian Games

作　　者：黄雨淙 李良明[1] Huang Yuzong;Li Liangming(Hunan University of Science and Technology,Xiangtan 411201,China.)

机构地区：[1]湖南科技大学,湖南湘潭411201

出　　处：《体育科技文献通报》2024年第2期117-121,共5页Bulletin of Sport Science & Technology

摘　　要：杭州亚运会的举行使部分小众体育项目得以登上国际大赛的舞台。本文以此展开讨论并分析小众体育项目的发展现状,借助长尾理论与社交资本理论阐述小众体育蕴含的经济、文化价值,为提升公共体育服务质量提供新的路径与政策导向。研究结果:①小众体育项目蕴含的亚文化思想,对于构建公共体育服务整体性思维有较大参考价值;②各类项目开展的场地条件要求程度普遍低于传统体育项目,且学习成本低,易于上手;③场地限制较少,缩短了观众与观众、观众与运动员之间的社交距离,降低了社交成本,有利于营造包容度更高、稳定性更强的社会关系;④市场前景广阔,加强体育与其他产业的交流与穿插,作为先行者推动体育产业与高新技术结合,推动线上线下体育融合更好地发展。The staging of the Hangzhou Asian Games has elevated certain niche sports to the global competition stage,prompting a thorough examination and analysis of their current development status.Drawing upon the Long Tail Theory and Social Capital Theory,this research articulates the economic and cultural significance inherent in niche sports.It aims to chart new pathways and policy orientations to enhance the quality of public sports services.The findings are as follows.(a)The study explores the subcultural ideologies embedded in niche sports projects,offering valuable insights for shaping a holistic perspective in public sports services.(b)These projects generally entail lower venue requirements compared to traditional sports,boasting lower learning costs and ease of accessibility.(c)With fewer venue constraints,they reduce the social distance among spectators and between spectators and athletes,diminishing social costs and cultivating more inclusive and stable societal relationships.(d)With expansive market potential,niche sports facilitate the convergence of sports with other industries,pioneering the amalgamation of the sports industry with high-end technology in both online and offline realms.

关 键 词：小众体育 体育产业 公共体育服务 

分 类 号：G80-05[文化科学—运动人体科学]