短视频传播对大学生网络道德教育的影响及对策  

Study on the influence of short video communication on college students’network moral education and countermeasures

作　　者：王勋[1] 马琳慧[2] WANG Xun;MA Linhui(Research Center for Network Culture Construction,University of Electronic Science and Technology of China,Chengdu 610054,China;School of Electronic Science and Engineering,University of Electronic Science and Technology of China,Chengdu 610054,China)

机构地区：[1]电子科技大学网络文化建设研究中心,四川成都610054 [2]电子科技大学电子科学与工程学院,四川成都610054

出　　处：《重庆邮电大学学报（社会科学版）》2024年第2期127-134,共8页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

基　　金：四川省社科规划项目:短视频传播对大学生网络道德的影响及对策研究(SC22B146);电子科技大学中央高校基本业务费项目:短视频传播对大学生网络道德的影响及对策研究(ZYGX2022ZCYJ007-2)。

摘　　要：随着互联网信息技术的发展,短视频平台迎来了高速发展时期,其中以抖音、快手等为代表的自媒体平台凭借其用户定位精准化、内容呈现多样化、产品设计新颖化等特性,潜移默化地渗透到人们的日常生活当中。而在其广泛的受众群体里,青年大学生由于自身和社会等多方面因素跻身为短视频平台的主要用户群体。基于网络短视频的广泛化传播和爆发式发展,短视频传播一方面以其形式和内容丰富了大学生的日常生活,另一方面又以其多元化内容对大学生的网络道德认知和网络道德实践产生了深远影响。短视频传播的对象、内容、过程、效果等与网络道德教育的诸多方面有较高的耦合性和一致性。为了推进大学生网络道德教育发展,基于短视频传播特征、短视频在大学生中的传播现状等维度,全面分析短视频传播给大学生网络道德教育带来的挑战和机遇,并结合大学生身心特征、社会现实状况等因素,从短视频传播的引领力、感染力、互动性、反馈性等方面提出了具有针对性的建议。With the development and application of Internet information technology,short video platforms have ushered in a period of rapid development,among which the self-media platforms represented by Douyin and Kuaishou have imperceptibly penetrated into people’s daily lives with their characteristics of accurate user positioning,diversified content presentation,and novel product design.Among its wide range of audiences,young college students have become the main user groups of short video platforms due to their own and social factors.Based on the extensive dissemination and explosive development of online short videos,short video communication enriches the daily life of college students with its form and content,and on the other hand,has a profound impact on college students’online moral cognition and online ethics practice with its diversified content.There is a high degree of coupling and consistency between the object,content,process,and effect of short video dissemination and many aspects such as online ethics education.In order to promote the development of college students’online ethics education,this study comprehensively analyzes the challenges and opportunities brought by short video communication to college students’online ethics education based on the characteristics of short video communication and the current situation of short video communication among college students.And based on the physical and mental characteristics of college students and social reality,targeted suggestions were put forward in terms of the leadership,infectiousness,interactivity,and feedback of short video communication.

关 键 词：网络道德教育 短视频传播 大学生 

分 类 号：G641[文化科学—高等教育学]