适应、融入与认同:在陆台湾青年社交媒体使用研究  

Adaptation,Integration,and Identification:A Study on the Social Media Use by Taiwan’s Youth in China's mainland

作　　者：吴琳琳[1] 曹宇雯 徐方力 王红瑞 WU Linlin;CAO Yuwen;XU Fangli;WANG Hongrui

机构地区：[1]厦门大学新闻传播学院,福建厦门361005

出　　处：《台湾研究集刊》2024年第2期54-67,共14页Taiwan Research Journal

基　　金：中央高校基本科研业务费专项资金资助“两岸数字内容产业与中华优秀传统文化的创造性转化、创新性发展研究”(20720231092)。

摘　　要：探索社交媒体对于在陆台湾地区青年适应、融入与认同内地社会所发挥的作用,对促进台湾地区青年祖国认同和推进两岸融合发展具有重要意义。借助社交媒体,台湾地区青年在内地经历了逐步适应、融入以及认同的过程。首先,在陆台湾地区青年运用社交媒体建构适应与融入内地环境的社会关系网络,降低日常情境中的沟通成本,避免信息不对称引发的负面效应,为融入与认同内地社会打下基础;其次,在陆台湾地区青年在两岸社交媒体使用中面临信息和认知冲突,主动进行调适后逐步建立对内地的认同;最后,随着在陆台湾地区青年对内地接触和认识的逐步加深,他们在社交媒体的自我展演与互动中积极传播对内地地区的情感认同,架构起两岸沟通的桥梁,推动两岸青年融合发展。Exploring the role of social media in the adaptation,integration,and identification of Taiwan's youth in the China's mainland is of great significance for promoting the motherland identification of Taiwan's youth in the mainland and promoting cross-Straits integration and development.As this study reveals,with the help of social media,Taiwan's youth in the mainland have experienced a gradual process of adaptation,integration,and identification.Firstly,Taiwan's youth in the mainland can make full use of social media to construct a social network that adapts and integrates into the mainland environment,reduce communication costs in daily situations,avoid the negative effects caused by information asymmetry,and lay a good foundation for integration and identification with the mainland society.Secondly,Taiwan's youth in the mainland face information and cognitive conflicts in the use of cross-Straits social media.However,they can take the initiative to adjust and gradually establish an identification with the mainland.Finally,as Taiwan's youth deepen their contact and understanding of the mainland,they actively spread their emotional identification with the mainland in the self-presentation and interaction on social media,which builds a bridge for cross-Straits communication and effectively promotes the integration and development of cross-Straits youth.

关 键 词：社交媒体 在陆台湾地区青年 社会认同 融合发展 

分 类 号：G206[文化科学—传播学]