现代革制品的橱窗展示设计研究  

Display Design of Modern Leather Products

作　　者：曲朝辉 QU Chaohui(Shaanxi Fashion Engineering University,Xixian New District 712046,China)

机构地区：[1]陕西服装工程学院,陕西西咸新区712046

出　　处：《西部皮革》2024年第6期38-40,共3页West Leather

摘　　要：文章阐述了橱窗展示设计的概念和作用,探讨了视觉在认知中的主导地位。从空间布局、灯光和色彩运用、展示道具和装饰物的选择等方面,详细阐述了革制品橱窗展示设计的内容与特征。同时,结合目标受众和消费心理、品牌形象和市场定位等因素,提出了革制品橱窗展示设计要点,并开展了革制品橱窗设计实践,旨在为革制品橱窗展示研究提供参考,满足顾客的个性化和多元化需求。The article expounds on the concept and function of window display design,discussing the dominant position of vision in cognition.From aspects such as spatial layout,the use of lighting and color,the selection of display props and decorations,the article elaborates in detail on the content and characteristics of the window display design for leather products.Simultaneously,integrating factors such as target audience and consumer psychology,brand image and market positioning,it puts forward key points for the window display design of leather products.Furthermore,practical design activities for leather product window displays are carried out,aiming to provide reference for research on leather product window displays and meet customers'personalized and diversified needs.

关 键 词：现代革制品 橱窗展示设计 视觉营销 空间环境 

分 类 号：J535.2[艺术—艺术设计]