皮革电商零售产业困境及应对路径研究  

Predicament and Response Path of the Leather E-commerce Retail Industry

作　　者：李凌霄 LI Lingxiao(Shaanxi Technical College of Finance&Economics,Xianyang 712000,China)

机构地区：[1]陕西财经职业技术学院,陕西咸阳712000

出　　处：《西部皮革》2024年第6期82-84,共3页West Leather

摘　　要：文章以皮革电商零售市场为背景,分析了该市场面临的挑战,如竞争激烈、售后服务不足和销售渠道局限。以男士皮衣线上市场为例,进行了详细的数据分析。文章从小处着手,探讨了品牌和管理等层面的困境,揭示了行业存在的问题及其成因。同时,提出了针对性的优化路径,如品牌构建、引流渠道和销售服务等方面的改进,为皮革电商行业的高质量发展提供了参考。The article,set against the backdrop of the leather e-commerce retail market,delves into the challenges facing this domain,including intense competition,insufficient after-sales services,and limited sales channels.Taking the online market for men's leather jackets as a case study,it conducts a detailed data analysis.It addresses the intricacies at the level of branding and management,unraveling the industry's existing issues and their root causes.Simultaneously,it presents targeted optimization strategies,such as brand building,traffic acquisition channels,and improvements in sales services,offering valuable insights for the high-quality development of the leather e-commerce industry.

关 键 词：皮革电商零售产业 品牌 市场竞争 流量思维 

分 类 号：F724.6[经济管理—产业经济] F426.85