长寿红利与数智创生:老年人数字文化消费的价值基底、现实困境与实践指向  

Longevity Dividend and Digital Wisdom Creation:The Value Base,Realistic Dilemma and Practical Direction of Digital Cultural Consumption of the Elderly

作　　者：丁岚 DING Lan(School of Design,Inner Mongolia Normal University,Hohhot Inner Mongolia 010022,China)

机构地区：[1]内蒙古师范大学设计学院,内蒙古呼和浩特010022

出　　处：《内蒙古社会科学》2024年第2期149-154,共6页Inner Mongolia Social Sciences

摘　　要：长寿时代与数字时代的耦合降临加速了积极老龄化与生产方式变革的协同运作。文化消费以其精神属性、强公共性等特征在数智创生作用下促进老年群体的产消合一与价值共创,释放出数字时代的长寿红利。当前,我国老年人数字文化消费在个体、环境、技术三个层面仍然面临突出困境,破题关键是充分激活老年人的主体价值。发展老年人数字文化消费应从重视产消合一型数字公共文化服务供给、增加社交性—情感性数字文化产品研发、畅通老年人数字文化消费适老化技术路径、优化老年人数字文化消费—生产资源配置等方面构建多元协同体系,最终形成与西方“技术优先”原则鲜明对照的中国式经验。The coupling of longevity and digital age has accelerated the synergistic operation of active aging and the transformation of production mode.Under the effect of digital wisdom,Cultural consumption,with its spiritual attributes and strong publicity,promotes the integration of production and consumption and value co-creation of the elderly,and releases the longevity dividend of the digital age.At present,the digital cultural consumption of the elderly in China is still facing outstanding difficulties in three levels,individual,environment and technology,The key to addressing these issues is to fully activate the subject value of the elderly.To develop digital cultural consumption for the elderly,we should build a multi-collaborative system from the aspects of emphasizing the supply of digital public cultural services integrating production and consumption,increasing the development of social and emotional digital cultural products,opening up the age-appropriate technological path of digital cultural consumption for the elderly,and optimizing the allocation of digital cultural consumption and production resources for the elderly.This should build a diverse and collaborative system,ultimately forming a Chinese experience that stands in contrast to the Western"technology-first"principle.

关 键 词：老年人 文化消费 长寿红利 产消合一 数字鸿沟 

分 类 号：C913.6[经济管理] F014.5[社会学]