创新视角下制造企业服务化对企业绩效的影响研究  

Research on the Impact of Servitization of Manufacturing and EnterprisePerformance from the Perspective of Innovation

作　　者：潘蓉蓉 罗建强[1,2] 杨子超 PAN Rongrong;LUO Jianqiang;YANG Zichao(Jiangsu University,Zhenjiang,Jiangsu,China)

机构地区：[1]江苏大学管理学院,江苏省镇江市212013 [2]江苏大学中国农业装备产业发展研究院

出　　处：《管理学报》2024年第1期77-85,共9页Chinese Journal of Management

基　　金：国家社会科学基金资助项目(23BGL004);江苏省研究生科研与实践创新计划资助项目(KYCX22_3593)。

摘　　要：基于2013~2021年中国沪深两市制造企业样本,探究产品导向型和客户导向型服务化与企业绩效的关系,以及创新行为、创新投入强度和数字化的调节作用。研究表明:两类服务化均可提升企业绩效;利用式创新对“产品导向型服务化-绩效”存在倒U形调节作用;探索式创新对“客户导向型服务化-绩效”存在U形调节作用;创新投入强度与数字化可增强两类服务化提升企业绩效的能力。进一步分析表明,中国制造企业尚未出现服务悖论,数字化则增强了产品导向型服务化对客户导向型服务化的促进作用。Based on a sample of manufacturing enterprises in Shanghai and Shenzhen stock markets from 2013 to 2021,this study explores the relationship between the impact of product-oriented and customer-oriented servitization on enterprise performance.The moderating effects of innovation behavior,innovation input intensity and digitalization are also explored.The results show that the two types of servitization can both improve the enterprise performance.Exploitative innovation has an inverted U-shaped moderating effect on the relationship between product-oriented servitization and performance.Exploratory innovation has a U-shaped moderating effect on the relationship between customer-oriented servitization and performance.Innovation input intensity and digitalization can enhance the ability of two types of servitization to improve enterprise performance.Further analyses show that there is no service paradox in Chinese manufacturing enterprises.Digitalization strengthens the promoting effect of product-oriented servitization on customer-oriented servitization.

关 键 词：产品导向型服务化 客户导向型服务化 双元创新行为 创新投入强度 数字化 

分 类 号：C93[经济管理—管理学]