数字情境下产品创新对新企业成长的影响  

Research on the Impact of Product Innovation on New Venture Growth Under the Digital Context

作　　者：陈彪[1] 郑美琪 单标安[2] 吕兴群[3] CHEN Biao;ZHENG Meiqi;SHAN Biaoan;LYU Xingqun(Zhengzhou University,Zhengzhou,China;Jilin University,Changchun,China;Heilongjiang University,Harbin,China)

机构地区：[1]郑州大学商学院 [2]吉林大学商学与管理学院 [3]黑龙江大学创业教育学院

出　　处：《管理学报》2024年第3期400-407,426,共9页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(72172052);国家自然科学基金资助重大项目(72091313);黑龙江省属高校基本科研业务费资助项目(2022KYYWF1204)。

摘　　要：以数字情境下新企业为研究对象,构建产品创新、投机导向、不良竞争和新企业成长间的关系模型。通过对北京、深圳、上海等城市的350份新企业样本的实证研究发现:数字情境下产品创新积极影响新企业成长,即数字技术赋能新企业高效率整合内外部资源,以更好地发挥产品创新的推动作用;投机导向抑制了产品创新对新企业成长的积极影响,即投机导向越高,产品创新的积极影响受到制约越强;不良竞争行为抑制了产品创新对新企业成长的积极影响,即不良竞争行为越强,产品创新的积极影响受到制约越强。Taking new ventures under the digital context as the research object,this study constructs a theoretical model to reveal the relationships among product innovation,opportunistic orientation,dysfunctional competition and new venture growth.Based on the empirical study of 350 new ventures samples in China,three main findings have been concluded.First,under the digital context,product innovation can help new ventures to achieve their sustainable growth goals,hence,digital technology empowers new ventures to efficiently integrate internal and external resources to better utilize the driving force of product innovation.Second,opportunistic orientation has a negative effect on the relationship between product innovation and new venture growth.Third,dysfunctional competition has a negative effect on the relationship between product innovation and new venture growth.

关 键 词：数字情境 产品创新 投机导向 不良竞争 新企业成长 

分 类 号：C93[经济管理—管理学]