基于老年群体的数字社会健康传播代际传递影响因素  

Research on Influencing Factors of Intergenerational Transmission of Health Communication in Digital Society--Research Based on the Elderly Population

作　　者：方霞于 张雪燕 FANG Xiayu;ZHANG Xueyan(College of Open Education,Ningbo Open University,Ningbo 315000,China)

机构地区：[1]宁波开放大学开放教育学院,浙江宁波315000

出　　处：《宁波教育学院学报》2024年第2期128-132,共5页Journal of Ningbo Institute of Education

摘　　要：数字代沟使老年群体在健康传播方面处于弱势地位。从健康传播适应能力、健康传播提升意愿、健康传播反哺意愿、健康传播反哺行为和健康传播反哺效果等方面出发,研究影响数字社会老年健康传播代际传递的影响因素。在对各关键因素进行相关分析的基础上,进行以反哺效果为因变量的回归分析,结果表明,家庭亲子关系(0.064*)、健康传播提升意愿(0.145**)和健康传播反哺意愿(0.274*)正向显著预测健康传播反哺效果。The digital generation gap has placed the elderly group in a disadvantaged position in terms of health communication.This study examines the factors that affect the intergenerational transmission of health communication among the elderly in the digital society,from the perspectives of health communication adaptability,health communication enhancement willingness,health communication feedback willingness,health communication feedback behavior,and health communication feedback effect.Based on the correlation analysis of key factors,a regression analysis with feedback effect as the depende nt variable was conducted.The results show that family parent-child relationship(0.064*),health communication enhancement willingness(0.145**)and health communication feedback willingness(0.274*)significantly predict positive feedback effects of health communication.

关 键 词：数字代沟 健康传播 数字反哺 老年群体 

分 类 号：G206[文化科学—传播学]