从“媒介可供性”视角看电视传媒在“妈祖文化想象共同体”建构中的地位与作用  

The position and role of television media in the construction of the"Mazu Culture Imaginary Community"from the perspective of"media availability"

作　　者：张志君[1] 张涵 ZHANG Zhijun;ZHANG Han(China Education Television,Beijing 100045;Beijing Education Integrated Media Center,Beijing 100053)

机构地区：[1]中国教育电视台,北京100045 [2]北京教育融媒体中心,北京100053

出　　处：《妈祖文化研究》2024年第1期65-72,共8页Mazu Culture Research

摘　　要：我们生活在一个充满不确定性的世界,矛盾和冲突无处不在,无时不有。为构建和谐世界,有必要推进“妈祖文化想象共同体”建设。妈祖文化在传承与传播的过程中取得了很多成绩,但还存在一些问题,尤其是在其“想象共同体”建构过程中还不同程度地存在着“空间”“时间”“理论”等方面如何进一步拓展及可持续发展等问题。本文从“媒介可供性”的视角,分别从“议程设置可供性”“舆论引导可供性”以及“平台可供性”三个维度探析了电视传媒在服务“妈祖文化想象共同体”建构乃至和谐世界建设过程中的地位作用。We live in a world full of uncertainties,contradictions,and conflicts are ubiquitous and timeless.To advance a harmonious world,it is necessary to promote the construction of the"Mazu Cultural Imagined Community."Mazu culture has achieved many accomplishments in the process of inheritance and dissemination,but there are also some issues,especially in its"imagined community"construction process,which varies in degrees,such as the"space""time"and"theory",on how to further expand and sustainably develop.This paper,from the perspective of"media availability",analyzed the positional role of television media in serving the construction of the"Mazu Cultural Imagined Community"and the process of harmonious world construction from three dimensions,namely,"agenda setting availability""public opinion guidance availability"and"platform availability".

关 键 词：妈祖文化 妈祖文化想象共同体 电视 传媒 

分 类 号：B933[哲学宗教—宗教学]