面向数字包容的农民信息获取行为分析:群体聚焦与现实关切  

Analysis of Farmers'Information Acquisition Behavior for Digital Inclusion:Group Focus and Practical Concerns

作　　者：崔凯 CUI Kai(Rural Development Institute,Chinese Academy of Social Sciences,Beijing 100732;Research Center of Agricultural and rural modernization,Rural Development Institute,Chinese Academy of Social Sciences,Beijing 100732)

机构地区：[1]中国社会科学院农村发展研究所,北京100732 [2]中国社会科学院农村发展研究所农业农村现代化研究中心,北京100732

出　　处：《农业图书情报学报》2024年第1期33-45,共13页Journal of Library and Information Science in Agriculture

基　　金：国家社会科学基金青年项目“移动互联视域下乡村公共文化服务可及性与实现路径研究”(20CTQ006);中国社会科学院重大经济社会调查项目“乡村振兴综合调查及中国农村调查数据库项目”(GQDC2020017)。

摘　　要：[目的/意义]移动互联时代手机是最主要的信息接入工具,本研究从手机使用层面来考察并揭示农户信息获取行为,透视农村地区信息鸿沟状况,并对重点群体的信息获取行为特征进行分析,提出改善信息获取行为,缩小信息鸿沟的启示。[方法/过程]根据全国层面的农村抽样调查,运用主成分分析与RIF回归分析方法,测度农户信息获取行为,识别关键影响因素对提升和改善信息获取行为的作用。[结果/结论]农户信息获取行为评价结果中偏低的“长尾”群体,存在于高龄、初中以下教育程度等群体中,凸显农村地区存在的信息鸿沟现象。关键解释变量对信息获取行为评价结果偏低(中位数以下)群体的边际作用更为突出,提高老龄、受教育程度偏低等重点群体的手机使用效果,对于缩小信息鸿沟有重要贡献,这体现出数字包容理念的必然要求。在改善网络设施条件基础上,还需关注重点群体的手机功能使用和信息内容获取,强化信息供给精准性,激活重点群体的信息需求,提升这类群体在数字环境中的适应性。[Purpose/Significance]In the era of mobile Internet,mobile phones are the most important information access tools.From the perspective of mobile phone use,this paper examines and reveals the information acquisition behavior of farmers,explores the information gap in rural areas,analyzes the characteristics of the information acquisition behavior of key groups,and provide insights into how to improve the information acquisition behavior and narrowing the information gap.The significance of the research is that,with a focus on digital inclusion,we start from the inclusive feature of the Internet and modern information technology,find out the key groups to pay attention to in the information gap,and put forward ideas on how to realize digital inclusion from the perspective of farmers'information acquisition and needs.[Method/Process]Based on the rural sample survey at the national level,principal component analysis and RIF regression analysis were used to measure farmers'information acquisition behavior and identify the role of key influencing factors in improving information acquisition behavior.This study analyzes farmers'information acquisition behavior from the perspective of mobile phone use,describes the micro characteristics of the information gap in rural areas,and makes the conclusion more scientific and generalizable based on the sample survey of farmers at the national level.[Results/Conclusions]The low"long tail"group in the evaluation results of farmers'information acquisition behavior exists in the aged people groups and the groups with the education level below junior middle school,which highlights the phenomenon of information gap in rural areas.Key explanatory variables have a more pronounced marginal effect on groups with low evaluation results of information acquisition behavior(below the median).Improving the impact of mobile phone use among key groups such as the elderly and the undereducated makes an important contribution to narrowing the information gap,which reflects the inevitable requireme

关 键 词：数字包容 信息获取 信息鸿沟 信息需求 数字素养 

分 类 号：G203[文化科学—传播学]