计划行为理论视角下微信用户选择性信息规避行为影响因素研究  

Influencing Factors of Wechat Users’Selective Information Avoidance Behavior from the Perspective of Planned Behavior Theory

作　　者：李廷翰 LI Tinghan(Library,Guangzhou Maritime University,Guangzhou 510725,China)

机构地区：[1]广州航海学院图书馆,广州510725

出　　处：《情报工程》2024年第1期72-84,共13页Technology Intelligence Engineering

基　　金：广东省教育科学“十三五”规划2020年度研究项目“心理契约视角下粤港澳大湾区科研人员知识转移影响因素及促进机制研究”(2020GXJK171)。

摘　　要：[目的/意义]探索微信用户选择性信息规避行为的影响因素,为社交媒体平台设置优化、用户自我调节及成瘾预防法规的完善提供实践启示。[方法/过程]基于计划行为理论,分析与归纳微信用户选择性信息规避行为特征,利用PLS-SEM结构方程模型方法对其影响路径进行实证检验。[局限]未考虑信息类型、推送频率、知识差异及其他外生激励因素的影响。[结果/结论]用户卷入度显著正向影响社会网络联结与心理所有权;社会网络联结显著正向影响心理所有权与信息规避规范;信息规避规范、心理所有权、自我控制能力分别显著正向影响信息规避意向;信息规避意向显著正向影响信息规避行为。[Purpose/Significance]Exploring the influencing factors of WeChat users’selective information avoidance behavior,providing practical insights for optimizing social media platform settings,improving user self-regulation,and improving addiction prevention regulations.[Methods/Processes]Based on the theory of planned behavior,analyze and summarize the characteristics of WeChat users’selective information avoidance behavior,and through the PLS-SEM structural equation modeling method to empirically test its impact path.[Limitations]The impact of information type,push frequency,knowledge differences,and other exogenous motivational factors were not considered.[Results/Conclusions]Users’involvement significantly positively affects social network bond and psychological ownership;Social network bond significantly positively affects psychological ownership and information avoidance norms;Information avoidance norms,psychological ownership,and self-control ability significantly positively affect information avoidance intention;Information avoidance intention has a significant positive impact on information avoidance behavior.

关 键 词：信息规避 卷入度 社会网络联结 心理所有权 计划行为理论 

分 类 号：G252.0[文化科学—图书馆学] G35