社交语用视域下新媒体商务话语研究的前沿趋势  

On the Latest Trends in New Media Business Discourse Research from the Socio-Pragmatics Perspective

作　　者：刘平[1] 杨璘璘 LIU Ping;YANG Linlin(Guangdong University of Foreign Studies,Guangzhou 510420,P.R.China)

机构地区：[1]广东外语外贸大学,广东省广州市510420

出　　处：《现代外语》2024年第2期283-292,F0003,共11页Modern Foreign Languages

基　　金：国家社科基金重点项目“社会-语用共同体视域下网络和谐话语体系建构及引导机制研究”(21AYY011);广东省普通高校创新团队项目“商务话语研究创新团队”(2021WCXTD007)的阶段性成果。

摘　　要：新媒体商务话语是近年来社交语用学研究的重要领域。本文根据国际语用学、话语研究和(商务)沟通研究等的核心期刊成果,结合国内代表性研究,就新媒体商务交际中实践共同体关系和身份建构等前沿议题,梳理社交语用视域下新媒体商务话语研究的前沿成果,并在此基础上归纳出相关研究的两大趋势,即社交商务关系的流动性和新媒体商务话语的多维建构性。本研究旨在为商务话语和社交语用研究提供新启示,并为新媒体商务实践共同体关系的建构与维护、身份工作和网络文明维护等提供借鉴。New media business discourse has become an essential area for exploring sociopragmatic issues in recent years.Drawing on recent publications from representative journals of pragmatics,discourse studies,and(business)communication at home and abroad,this paper summarizes the latest trends in new media business discourse research from the socio-pragmatics perspective.Specifically,topics central to community of practice relationships and identity construction in social commerce are examined.This review highlights two main trends:the fluidity of social commerce relationships and the multidimensional construction of new media business discourse.The purpose is to inspire future research in business discourse and socio-pragmatics and shed light on relational work,identity performance,and the maintenance of civility in social commerce practice.

关 键 词：新媒体 商务话语 社交语用视域 前沿趋势 

分 类 号：H030[语言文字—语言学]