感知逻辑驱动下影响行为改变的设计方法研究  

Design Methods for Influencing Behavioral Changes Driven by Perceived Logic

作　　者：刘颖[1] 易西多[1] LIU Ying;YI Xiduo(Wuhan University of Technology,Wuhan 430070,China)

机构地区：[1]武汉理工大学,武汉430070

出　　处：《包装工程》2024年第8期318-327,共10页Packaging Engineering

摘　　要：目的对通过理解用户感知造成行为改变影响的设计介入方法进行研究。方法以行为影响为研究视角,结合行为模型和生活方式设计“IDR”方法,提出基于影响心理和行为改变的交互设计思路,并通过典型案例分析进行论证。结果探析感知逻辑驱动下影响行为改变的思路和方法,总结了基于影响心理和行为改变的交互特征。结论最后构建了基于影响心理和行为改变的交互设计模型,为协助设计师实现预期效果及影响心理和行为设计提供新的设计思路和战略途径。The work aims to study the design intervention method of influencing behavior changes by understanding user perception.Taking behavioral influence as the research perspective and combining the behavioral model and lifestyle design"IDR"methodology,the interaction design ideas based on influencing psychology and behavioral change were proposed and demonstrated with the aid of typical case studies.The ideas and methods of influencing behavioral change driven by perceived logic were analyzed and the characteristics of interaction based on influencing psychology and be-havioral change were summarized.Finally,an interaction design model based on influencing psychological and behavioral change is constructed to provide new design ideas and strategic ways for assisting designers in achieving the desired effect and influencing psychological and behavioral design.

关 键 词：感知逻辑 行为改变 行为影响 

分 类 号：TB472[一般工业技术—工业设计]