物流平台农产品助农销售模式研究  

Research on the Sales Model of Agricultural Products Assisted by Logistics Platforms

作　　者：邹筱[1] 刘鹏德 张中隆 ZOU Xiao;LIU Pengde;ZHANG Zhonglong(School of Business,Hunan University of Technology,Zhuzhou,Hunan 412007)

机构地区：[1]湖南工业大学商学院,湖南株洲412007

出　　处：《贵州商学院学报》2024年第2期43-57,共15页Journal of Guizhou University Of Commerce

基　　金：湖南省自然科学基金项目“基于价值共创的株洲市农产品平台供应链协同机制研究”(2022JJ50089);湖南省教育厅重点项目“双碳目标下生鲜供应链多元协同机制与实现路径研究”(22A0405)。

摘　　要：物流体系助力农产品销售,物流企业主导的销售模式可以帮助地方性农产品开拓全国市场,拓展农产品销售渠道。研究探讨了在物流企业部分主导和完全主导的产地仓销售模式下,农产品供应链主体基于不同成本的农产品销售模式决策机制。研究发现,相较于生产成本系数,物流企业保鲜成本对农产品销量的影响力度更大;较低的保鲜成本系数下,物流企业更青睐传统销售模式,而农户会选择物流企业部分主导的销售模式。市场自发调节无法完全实现供应链整体协调,可通过政策优惠、加快冷链物流设施建设实现资源共享、互联互通,促进供应链达成整体最优。The logistics system assists in the sales of agricultural products,and the sales model led by logistics enterprises can help local agricultural products explore the national markets and expand sales channels for agricultural products.The study explores the decision-making mechanism of agricultural product sales models based on different costs for agricultural products supply chain entities under the partially dominant and fully dominant produce origin warehouse sales models of logistics enterprises.Research finds that compared to the production cost coefficient,the impact of logistics companies′freshness retaining costs on agricultural product sales is greater;under lower freshness retaining cost coefficients,logistics companies prefer traditional sales models,while farmers tend to choose sales models partially dominated by logistics companies.Spontaneous market regulation cannot fully achieve overall coordination of the supply chain.Resource sharing and interconnection can be achieved through preferential policies and accelerated construction of cold chain logistics facilities,promoting the overall optimization of the supply chain.

关 键 词：助农销售 物流平台 农产品销售 产地仓 

分 类 号：F724[经济管理—产业经济] F32