符号学视角下陕北民歌的创新传播  

Innovative Communication of Northern Shaanxi Folk Songs under the Perspective of Semiotics

作　　者：王一霖 WANG Yi-lin(School of Literature and Journalism,Sichuan University;Institute of Semiotics&Media Studies,Sichuan University,Chengdu 610207,Sichuan)

机构地区：[1]四川大学文学与新闻学院 [2]四川大学符号学-传媒学研究所,四川成都610207

出　　处：《延安大学学报（社会科学版）》2024年第2期94-100,共7页Journal of Yan'an University (Social Sciences Edition)

基　　金：国家社会科学基金重大项目“当代艺术提出的重要美学问题研究”(20&ZD049)。

摘　　要：陕北民歌作为中国民俗音乐文化的瑰宝,有着巨大的符号传播潜力。从陕北民歌传播与流变的历程看,在新媒体时代新的传播语境之下,拓展陕北民歌创新传播路径,构建陕北民歌文化传播新体系,重塑陕北民歌的文化价值,推动陕北民歌中的特色文化资源与现代社会需求相结合,将有助于陕北民歌走出现实困境。为应对陕北民歌面临的内外挑战,从符号学的视野出发,可以通过打造品牌效应、强化媒介意识、优化叙事能力,探索陕北民歌的转型与重生之路。Northern Shaanxi folk songs are a valuable asset of Chinese folk music culture and hold significant potential for symbolic spread.From the perspective of the communication and evolution of Northern Shaanxi folk songs,under the new communication context of the new media era,expanding the innovative communication path of Northern Shaanxi folk songs,constructing a new system of cultural communication of Northern Shaanxi folk songs,reshaping the cultural value of Northern Shaanxi folk songs,and promoting the combination of characteristic cultural resources in Northern Shaanxi folk songs with modern social needs will help Northern Shaanxi folk songs out of the realistic predicament.In order to cope with the internal and external challenges faced by Northern Shaanxi folk songs,we can explore the transformation and rebirth of Northern Shaanxi folk songs by creating brand effect,strengthening media consciousness and optimizing narrative ability,from the perspective of semiotics.

关 键 词：陕北民歌 符号学 创新传播 

分 类 号：G206[文化科学—传播学]