印刷产品中视觉图形的符号化设计  

Symbolic Design of Visual Graphics in Printed Products

作　　者：史丹琦 SHI Danqi(Xi'an Peihua University,Xi'an 710130,China)

机构地区：[1]西安培华学院,陕西西安710130

出　　处：《鞋类工艺与设计》2024年第6期24-26,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：西安培华学院2023年课程思政教学改革研究项目《视觉符号在高校新生引导中的应用-以西安培华学院新生手册为例》(项目编号:PHKT2331)。

摘　　要：鉴于印刷产品多形态语言的发展优势,对印刷产品中视觉图形的符号化导示作用、意义进行分析,以大众的五感体验为落脚点,探寻印刷产品的多元化实现路径。基于视觉图形的符号化导示设计语言和印刷材料的综合应用方式,实现印刷产品超越触觉、嗅觉、味觉、听觉的持续性、交互性、多元性信息传递特征。通过视觉图形的符号化导示设计结合印刷新技术的创新应用,实现较为符合当下经济社会消费者对印刷产品的直观性理解和感知。In view of the development advantages of multi-form language of printing products,the symbolic guiding function and significance of visual graphics in printing products are analyzed,and the five senses experience of the public is taken as the starting point to explore the diversified realization path of printing products.Based on the visual graphics symbolized guide design language and the integrated application of printing materials,printing products beyond the touch,smell,taste,hearing of sustainable,interactive,diversified information transmission characteristics.Through the symbolic guide design of visual graphics combined with the innovative application of new printing technology,the direct understanding and perception of consumers on printed products can be realized in line with the current economic society.

关 键 词：视觉图形 符号化 印刷产品 多元化 

分 类 号：J524.3[艺术—艺术设计]