探索当今厂品牌塑造的影响  

Exploring the Influence of Today's Advertising Creative Design on Branding

作　　者：郭澳城 GUO Aocheng(Guangzhou College of Technology and Business,Guangzhou 440100,China)

机构地区：[1]广州工商学院,广东广州440100

出　　处：《鞋类工艺与设计》2024年第6期100-102,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：本研究旨在探索当今广告创意设计对品牌塑造的影响。通过剖析王七叶女士的《把价格打上去》广告案例,揭示了广告创意设计在构建品牌与消费者之间的情感纽带以及促进消费意向方面的创新动向和成功要素。研究方法上,采用案例分析法,对广告创意设计的策略和手段进行了探讨,发现了其多元化、个性化的创新趋势,并强调了与消费者产生情感共鸣的重要性。研究结果显示,成功的广告创意设计应兼具创新性、针对性、独特性和可执行性,以适应不断变化的市场环境和满足多样化的消费者需求。The purpose of this study is to explore the far-reaching impact of today's advertising creative design on branding.By deeply analysing the case of Ms Wang Qiye's advertisement“Put the price up”,this paper reveals the innovative trends and successful elements of advertising creative design in constructing the emotional bond between brands and consumers as well as promoting consumer intention.In terms of research methodology,we adopt the case study method to explore the strategies and means of advertising creative design in detail,discovering the innovative trends of diversification and personalisation,and emphasising the importance of creating emotional resonance with consumers.The findings show that successful advertising creative design should be innovative,relevant,unique and executable to adapt to the ever-changing market environment and meet diverse consumer needs.The results of this study provide useful insights and references for today's brands in the process of branding and communication.

关 键 词：品牌塑造 广告创意设计 王七叶女士 品牌传播 

分 类 号：TS56[轻工技术与工程—皮革化学与工程]