家庭医生签约服务的需求管理研究  

Study on Demand Management of Family Doctor Contracting Services

作　　者：赵明清 程子祎 赵志广[2] 陈竹清 刘军安[1] ZHAO Mingqing;CHENG Ziyi;ZHAO Zhiguang;CHEN Zhuqing;LIU Jun′an(chool of Public Health,Tongji Medical College,Huazhong University of Science and Technology,Wuhan Hubei 430030,China;不详)

机构地区：[1]华中科技大学同济医学院公共卫生学院,湖北武汉430000 [2]深圳市慢性病防治中心,广东深圳518000

出　　处：《卫生经济研究》2024年第4期18-20,24,共4页

基　　金：国家自然科学基金面上项目“基于消费者购买决策理论的城市家庭医生签约服务需求管理与供给策略优化研究”(72274070)。

摘　　要：家庭医生签约服务虽然是供方主导,但内核是需方驱动。当前,对家庭医生签约服务的需求侧研究,主要集中在签约服务需求意愿与选择偏好、签约服务效用与体验、签约服务供需匹配管理等方面,缺乏从需求管理视角开展签约服务供给优化的研究。本文以消费者购买决策理论为指导,构建需求管理模型,对家庭医生签约服务的需求管理提出思考与建议。Although family doctor contracting services are supply-led,the core of the services is demand-driven.Currently,demand-side research on family doctor contracting services mainly focus on the willingness and choice preference,utility and experience,supply-demand matching management of contracting services,and there is a lack of study on contracting service supply optimization from the perspective of demand management.Guided by consumer purchase decision theory,this article constructs a demand management model,and provides thoughts and suggestions on the demand management of family doctor contracting services.

关 键 词：家庭医生签约服务 需求管理 需求侧 

分 类 号：R197[医药卫生—卫生事业管理]