高校文化创意产业人才双创能力培养路径研究——以视觉传达设计课程为例  

A Study on the Cultivation Path of Talents’Double Creative Ability of Cultural and Creative Industry in Universities—Taking Visual Communication Design Course as an Example

作　　者：刘阳 LIU Yang(School of Visual Arts,Changchun Institute of Science and Technology,Changchun 130000,China)

机构地区：[1]长春科技学院视觉艺术学院,吉林长春130600

出　　处：《绿色包装》2024年第3期50-53,共4页Green Packaging

基　　金：2023年度吉林省高教科研重点自筹课题(高校文化创意产业类专业人才双创能力培养路径研究JGJX2023C157);2024年度吉林省教育厅科学项目资助(双创教育融入视觉传达专业教育路径研究JJKH20241712SK)。

摘　　要：文化创意产业现已成为推动我国经济发展的重要产业,对我国社会发展具有重要作用。因此,许多高校都开设了文化创意产业类专业,帮助学生提升文化创意产业类的专业技能。而创新与创业是企业提高竞争力和发展新动力的重要方式,故双创已成为当前高校各大专业培养人才的重要路径。本文以视觉传达设计课程为例,对如何实现高校文化创意产业人才的创新创业培养做出了一系列探讨。Cultural and creative industry has become an important industry in promoting China’s economic development,which plays an important role in China’s social development.Therefore,many colleges and universities have set up cultural and creative industries majors to help students improve their professional skills in cultural and creative industries.Innovation and entrepreneurship is an important way for enterprises to improve competitiveness and develop new power,so mass entrepreneurship has become an important path for the cultivation of talents in major majors of colleges and universities.Taking the visual communication design course as an example,this paper makes a series of discussions on how to realize the innovation and entrepreneurship training of talents in cultural and creative industries in colleges and universities.

关 键 词：文化创意产业 双创能力 视觉传达设计 包装设计 

分 类 号：G642[文化科学—高等教育学]