非遗文化黄梅挑花对地方特产的包装设计研究——以黄梅荷叶茶为例  

A Study on The Packaging Design of The Intangible Cultural Heritage Huangmei Tiaohua For Local Specialties—Taking Huangmei Lotus Tea as an Example

作　　者：王子豪 WANG Zi-hao(Yunnan Arts University,Kunming 650000,China)

机构地区：[1]云南艺术学院,云南昆明650000

出　　处：《绿色包装》2024年第3期91-94,共4页Green Packaging

摘　　要：黄梅挑花作为湖北省黄梅县非物质文化遗产,具有独特的地域特征和艺术价值。黄梅荷叶茶历史悠久,是黄梅县当地的特色产品。本文对黄梅挑花装饰艺术进行分析,将黄梅挑花的艺术形式运用到黄梅荷叶茶的包装设计中,旨在探索出一条将非遗文化与地方特产相结合的包装设计方法,为助力乡村振兴和弘扬非物质文化寻求新的路径。As the intangible cultural heritage of Huangmei County,Hubei Province,the cross-cut of Huangmei has its unique regional characteristics and artistic value.Huangmei lotus tea is a local characteristic product in Huangmei County with a long history.This paper will analyze the decorative art of yellow plum cross-cut,and apply the art form of yellow plum cross-cut to the packaging design of yellow plum lotus tea.The purpose is to explore a packaging design method that combines regional intangible cultural heritage with regional specialties,and seek a new path to help rural revitalization and carry forward intangible culture.

关 键 词：非遗 黄梅挑花 黄梅荷叶茶 包装设计 

分 类 号：TB482[一般工业技术—包装工程]