儿童酱料包装创新设计研究——以海天味业产品为例  

Innovation Research and Countermeasure of Children Sauce Packaging Design—Taking Haitian Food Products as an Example

作　　者：王静[1] WANG Jing(Hunan University of Technology Packaging Design Art College,Zhuzhou 412007,China)

机构地区：[1]湖南工业大学包装设计艺术学院,湖南株洲412007

出　　处：《绿色包装》2024年第3期125-129,共5页Green Packaging

摘　　要：调味品在我们的饮食生活中扮演着重要的角色。我国的百年老字号品牌海天味业,凭借工艺讲究、口感醇厚等优势,一直领先同侪,且知名度颇高。但在儿童酱料包装上,该品牌产品没有一套完备的包装体系。儿童酱料包装可通过造型改造、品牌IP形象设计、包装标签可撕拉设计、纸浆模塑技术,使其具有一定的生态性、趣味性、互动性,强化人性化设计。Material food has always been our basic survival guarantee,condiments undoubtedly in our diet plays an important role in life.China’s century-old brand Haitian flavor industry by virtue of its exquisite technology,mellow taste and other advantages has been ahead of its peers,and well-known,but there is not a complete package system on children’s sauce packaging.The paper pulp molding technology can make the children sauce packaging have certain ecology,interest,interaction and strengthen the humanization design through the model transformation,the brand IP image design,the package label can be torn.Promote Haitian brand to open the children’s market,effectively expand the brand influence and broaden the consumer base.

关 键 词：儿童酱料包装 IP设计 纸浆模塑 海天味业 

分 类 号：TB482[一般工业技术—包装工程]