区块模态耦合视角下突发事件多源感知关联对舆论向度反转的影响  

Impact of Multi-Source Perception of Emergency Events on Reversal of Public Opinion from Perspective of Block Modal Coupling

作　　者：阳长征 Yang Changzheng(College of Liberal Arts,Journalism&Communication,Ocean University of China,Qingdao 266100)

机构地区：[1]中国海洋大学文学与新闻传播学院,青岛266100

出　　处：《情报杂志》2024年第5期152-158,183,共8页Journal of Intelligence

基　　金：国家社会科学基金项目“基于信息级联的网络突发事件公众认知偏差及引导机制研究”(编号:19CXW041);中国博士后科学基金第13批特别资助项目“基于情感传播的突发事件网络舆论偏差及弥合机制研究”(编号:2020T130521)研究成果。

摘　　要：[研究目的]探索区块模态耦合视角下突发事件多源感知关联对舆论向度反转的影响机制,以便有效地对突发事件舆情进行监控及治理。[研究方法]以符号具身性、语态情景性、意象离散性及构件流动性为自变量,舆论语义向度反转与情感向度反转为因变量,后摄性抑制与元认知调控为中介变量构建理论模型,通过问卷调查法获取相关数据,并采用结构方程模型对数据进行处理和分析。[研究结论]研究发现:a.符号具身性、语态情景性、意象离散性及构件流动性通过后摄性抑制与元认知调控两个中介变量,对舆论语义向度反转与情感向度反转产生显著正向影响;b.对向度反转与情感向度反转总影响效应大小顺序依次均为:语态情景性、符号具身性、构件流动性、意象离散性;c.后摄性抑制对语义向度反转的影响效应大于对情感向度反转的影响效应,元认知调控对语义向度反转的影响效应大于对情感向度反转的影响效应;d.后摄性抑制的中介效应大于元认知调控的中介效应。[Research purpose]To explore the impact mechanism of multi-source perception on the direction reversal of public opinion from the perspective of block modal coupling,and classify and grade differently characterized public opinion in the network,monitor and govern them.[Research method]The paper constructs a theoretical model,and obtains relevant data through questionnaire survey,then structural equation model is used to process and analyze the data.[Research conclusion]The findings are as follows:a.Symbolic embodiment,voice contextualization,image discretization and component liquid have a significant positive impact on the semantic reversal and emotional reversal of public opinion through proactive inhibition and metacognitive regulation;b.The order of the total effect on the reversal of semantic and emotional dimension is voice contextualization,symbol embodiment,component fluidity,image discretization;c.The influence of proactive inhibition on semantic reversal is greater than that on emotional reversal,and the influence of metacognitive regulation on semantic reversal is greater than that on emotional reversal;d.The mediating effect of proactive inhibition is greater than that of metacognitive regulation.

关 键 词：突发事件 网络舆论 舆论反转 多源感知 区块模态 网络空间 

分 类 号：G206.2[文化科学—传播学]