内蒙古马旅游产业融合发展研究  

Research on the Integrated Development of Horse Tourism Industry in Inner Mongolia

作　　者：朱亚成[1] ZHU Ya-cheng(School of Physical Education,Xizang Minzu University,Xianyang,Shaanxi,712082)

机构地区：[1]西藏民族大学体育学院,陕西咸阳712082

出　　处：《集宁师范学院学报》2024年第1期18-22,共5页Journal of Jining Normal University

基　　金：2023年度国家社会科学基金西部项目“文体旅融合背景下藏族赛马节高质量发展研究”(项目编号:23XTY003)研究成果。

摘　　要：马旅游产业融合发展能够统筹推进马产业、马文化、马旅游、马体育协同发展,显著提升马产业经济效益和社会效益,对于内蒙古培育马产业发展新的经济增长点,提升马旅游产业质量效益竞争力大有裨益。本研究综合运用文献资料、实地调研等方法对内蒙古马旅游产业融合的概念、意义、阶段与模式进行深入分析,旨在促进内蒙古马旅游产业融合高质量发展,并为加快推进内蒙古现代马产业发展提供参考。The integrated development of the horse tourism industry can comprehensively promote the coordinated development of the horse industry,horse culture,horse tourism,and horse sports,significantly improving the economic and social benefits of the horse industry.It is of great benefit to Inner Mongolia in cultivating new economic growth points for the development of the horse industry and enhancing the quality,efficiency,and competitiveness of the horse tourism industry.This study comprehensively analyzes the concept,significance,stages,and models of the integration of Inner Mongolia's horse tourism industry through literature review,field research,and other methods.The aim is to promote the high-quality development of Inner Mongolia's horse tourism industry integration and provide reference for accelerating the development of Inner Mongolia's modern horse industry.

关 键 词：马产业 马旅游 融合阶段 融合模式 

分 类 号：F592.7[经济管理—旅游管理]