城市弱势区位的崛起——基于大众点评数据的北京休闲消费空间研究  

The Rise of Hidden Spaces:A Study of Leisure Consumption Spaces in Beijing Using Dazhong Dianping Data

作　　者：张恩嘉 龙瀛[1,2,3] ZHANG Enjia;LONG Ying(School of Architecture,Tsinghua University,Beijing 100084 China;Hang Lung Center for Real Estate,Tsinghua University,Beijing 100084 China;Key Laboratory of Eco Planning&Green Building,Ministry of Education,Tsinghua University,Beijing 100084 China)

机构地区：[1]清华大学建筑学院,北京100084 [2]清华大学恒隆房地产研究中心,北京100084 [3]清华大学生态规划与绿色建筑教育部重点实验室,北京100084

出　　处：《旅游学刊》2024年第4期16-27,共12页Tourism Tribune

基　　金：国家自然科学基金项目“城市群多层网络模型与韧性规划理论”(62394331)资助。

摘　　要：信息通信技术的发展改变了休闲活动的方式及空间偏好,为城市弱势区位的崛起提供了机遇。文章以北京市为例,利用大众点评2015年和2019年店铺及其评论数据,从宏观(城市)及微观(建筑)尺度分析休闲消费空间分布变化趋势。结果表明:1)店铺及其数字口碑在各尺度都呈现向低可达性区域转移的趋势,揭示了城市弱势区位的崛起;2)数字口碑在宏观尺度向优势区位集聚,而在微观尺度向弱势区位转移,反映了数字口碑的两极化;3)店铺及数字口碑在宏观尺度的变化均弱于微观尺度,表明此期间北京市弱势区位的崛起主要在微观尺度;4)不同类型店铺的比较验证了结果的稳健性。该研究可促进对数字时代城市休闲空间的认识,推动精细尺度的城市更新及管理。The rapid evolution of information and communication technologies(ICTs) has significantly impacted the behaviors and spatial preferences of individuals regarding leisure activities.This shift has diminished the influence of geographical constraints on leisure pursuits,which creates opportunities for service providers in less accessible and visible locations.While previous studies have identified inconspicuous consumption spaces through social media and point of interest(POI) data,there has not been a systematic examination of the development trend of leisure consumption spaces conducted at various scales.Grounded in media geography theory,this study posits that online information,electronic word-of-mouth(E-WoM),and digital navigation can empower consumers to discover businesses housed in nonpremium locations,thus offering service providers the opportunity to thrive in hidden spaces with lower rents and better environments.Therefore,with ongoing socioeconomic development in China,the increasing demand for leisure and consumption is expected to drive the emergence of hidden spaces across various scales.Using Beijing as a case study,the correlation between accessibility and commercial rent is initially explored in this research by analyzing leasing data sourced from the Anjuke platform.This study aims to refine the theory of rent within the Chinese urban context to distinguish between favorable and unfavorable locations.Subsequently,POI data from leisure consumption shops combined with online reviews extracted from Dazhong Dianping in 2015 and 2019 are used to scrutinize the development trend of urban leisure consumption spaces at both the macro(city) and micro(building) levels.For macro-scale accessibility,integration and choice measures of road networks are employed via the space syntax tool to assess proximity to urban centers and the road hierarchy.Regarding micro-scale accessibility,we develop methods to compute proximity to streets and identify ground-floor shops,enabling the measurement of the proximity to gr

关 键 词：数字时代 休闲消费空间 空间尺度 空间可达性 北京 

分 类 号：F59[经济管理—旅游管理]