与时偕行:中国中年女性生命历程中的旅游行为变迁  

Touring in Step with the Times:Travel Behavior Transitions in the Life Course of Middle-aged Chinese Women

作　　者：苏静 李超然 高海连 SU Jing;LI Chaoran;GAO Hailian(College of Humanities&Social Development,Nanjing Agricultural University,Nanjing 210095,China)

机构地区：[1]南京农业大学人文与社会发展学院,江苏南京210095

出　　处：《旅游学刊》2024年第4期65-77,共13页Tourism Tribune

摘　　要：生活事件作为个体生命历程的节点,被视为引起个体或者世代群体行为方式改变的重要原因。文章通过回顾性的传记研究,按照时间脉络梳理了当今中国中年女性(出生组1961—1976年)生命历程中的关键生活事件,探讨了事件如何塑造出生组的旅游偏好和行为模式。研究发现:1)生命历程制度化不仅塑造了世代群体的日常生活,同时也使得世代群体的旅游行为呈现制度化变迁的特征;2)中年女性游客现阶段的旅游动因,主要在于改善生活状态和自我表达。该研究不仅在理论层面丰富了旅游行为动因的跨学科分析,也弥补了以往旅游行为研究对“时间性”关注不足的问题。最后,文章探讨了研究的现实意义,针对中年女性游客细分市场,为相关旅游目的地、景区和文旅企业提供了管理和营销建议。Life events,conceptualized as pivotal nodes in the life trajectories of individuals,are recognized as significant determinants of shifts in consumption behavior either at the individual or generational level.The occurrence of specific life events at disparate temporal intervals exposes individuals from diverse age strata to distinct historical contexts and developmental settings,thereby demonstrating the pronounced impact of cohort effects.Consequently,variations emerge among tourists from distinct generations in terms of their travel motivations,objectives,and frequencies,resulting in distinct travel behaviors in the tourism context.Existing research predominantly explores the generative mechanisms of tourism behavior by delving into the realm of tourism motivation,yielding a number of theoretical frameworks,such as the push and pull theory,escape and seek theory,psychographic personality types,and travel career pattern.These investigations,grounded in the perspective of individual psychological needs,explicate the procedural underpinnings of tourism behavior and its significance to the tourists involved.Nevertheless,the inadequacy of considering the impact of social context and living environment on individuals may lead to an overestimation of the agency of tourists,thereby complicating the explication of the reasons behind shifts in the tourism behavior of a particular generational cohort over the course of aging.Therefore,grounded in the fundamental consensus that the travel behavior of tourists undergoes discernible phases,it becomes imperative to delve further into the nexus between life stage transitions prompted by significant life events and corresponding alterations in travel behavior.This necessitates a nuanced examination of the behaviors and transformations exhibited by tourists within specific age cohorts through the lens of temporality.Employing a retrospective biographical approach,this study investigates pivotal life events experienced by Chinese middle-aged women(birth cohort 1961-1976)across va

关 键 词：生活事件 生命历程 传记研究 中年女性游客 旅游者行为 

分 类 号：F59[经济管理—旅游管理]