基于旅游价值链模型的旅游业态团化进程及模式探究——以华侨城为例  

Research on the Process and Mode of Tourism Business Form Agglomeration Based on Tourism Value Chain Model:A Case from OCT Group

作　　者：曹文萍 许春晓[2] CAO Wenping;XU Chunxiao(Department of Tourism Management,Hunan Vocational College of Commerce,Changsha 410205,China;Tourism College,Hunan Normal University,Changsha 410081,China)

机构地区：[1]湖南商务职业技术学院旅游管理学院,湖南长沙410205 [2]湖南师范大学旅游学院,湖南长沙410081

出　　处：《旅游学刊》2024年第4期109-123,共15页Tourism Tribune

基　　金：国家社会科学基金重点项目“革命老区‘红色文化+旅游’融合发展研究”(21AZD115)。

摘　　要：高质量发展是中国式现代化的本质要求。旅游业态团化作为产业高质量供给的一种体现,其研究具有重要意义。文章界定旅游业态团化概念,对华侨城旅游事业发展历程展开案例研究,凝练出旅游业态团化路径图,为产业及企业发展提供启示。研究发现:1)以旅游价值链为基础的旅游业态团化进程分为线型无核、线型单核和树型多核3阶段,3阶段旅游业态是由点到组、由组到团的演进过程;2)旅游业态团化模式有环节渗透式、链条重组式和网状重构式,3种模式是旅游产业从内部融合到跨界融合再到叠式融合的递进过程;3)旅游业态团化过程表征着产业大融合,揭示了产业纵横交错、深度融合的路径和方式。Agglomeration is a chemical concept that refers to the formation of a new substance or a more stable new structure after the reaction of particles or elements combined together.In the rapid development of the tourism industry,a phenomenon from point to group has emerged in tourism business forms.This paper introduces the concept of agglomeration from chemistry into the tourism industry,and explores the tendency of agglomeration in tourism business forms based on the cyclic process of value creation,value transfer,value re-creation,and value re-transfer in the tourism value chain model.In addition,it clarifies that the essence of tourism business form agglomeration is the formation of a relatively stable interlinkage relationship structure between multiple business forms.Furthermore,the paper takes Shenzhen Overseas Chinese Town Holdings Company Group(OCT) as a typical case.It analyzes its tourism development history over the past 30 years,paying particular attention to the changes in tourism business forms throughout its development process.Specifically,the development process of the OCT Group is divided into three phases:the pioneering and entrepreneurial period,the industrial integration period,and the comprehensive development period.By comparing the development changes of tourism business forms in these three phases,the paper summarizes the development path of agglomeration in tourism business forms,providing valuable reference for the development of enterprises and the industry.After in-depth theoretical contemplation and detailed data collection and analysis,the research draws conclusions as follows.(1) The process of tourism business form agglomeration based on the tourism value chain can be divided into three stages,i.e.,linear noncore stage,linear single-core stage,and tree-type multi-core stage,and these stages are evolved from point to set and from set to group.(2) The modes of tourism business form agglomeration include link penetration mode,chain reorganization mode,and network reconstruction mode,wh

关 键 词：旅游业态 旅游价值链 旅游业态团化 团化模式 产业融合 

分 类 号：F59[经济管理—旅游管理]