基于选择实验法的北京市大学生废旧手机回收支付意愿及需求偏好研究  

Preference and Willingness to Pay for Waste Mobile Phone Recycling among College Students in Beijing:A Discrete Choice Experiment Study

作　　者：陈畅 严茂林 葛玮玮 施文华 张翔 吴成亮[1] 张洋[1] CHEN Chang;YAN Maolin;GE Weiwei;SHI Wenhua;ZHANG Xiang;WU Chengliang;ZHANG Yang(Department of Economics and Management,Beijing Forestry University,Beijing 100083,China;State Academy of Forestry and Grassland Administration,Beijing 102600,China)

机构地区：[1]北京林业大学经济管理学院,北京100083 [2]国家林业和草原局管理干部学院,北京102600

出　　处：《Journal of Resources and Ecology》2024年第2期385-395,共11页资源与生态学报（英文版）

基　　金：The National Natural Science Foundation of China(71573019)。

摘　　要：大学生作为手机消费的重要群体,其回收支付意愿对解决废旧手机回收率低下问题具有重要意义。运用选择实验法对北京市大学生的废旧手机回收支付意愿进行考察,并通过构建MixedLogit模型对大学生的支付意愿和需求偏好进行实证分析。研究结果表明:(1)受访者的选择受信息安全、回收价格、回收模式以及支付方式的正向影响,支付金额的负向影响;(2)受访者对信息安全这一属性的支付意愿最高(30.04元/部),对回收价格(5.94元/部)和支付方式(4.41元/部)的支付意愿次之,对回收模式的支付意愿最低(2.87元/部);(3)受访者的性别、家庭年收入、持有手机数量等个人经济社会特征会对其参与废旧手机回收的支付意愿产生显著影响,受访者对废旧手机回收的环保认知越深刻、对废旧手机回收行为越认可、对废旧手机回收的参与度越高,对于废旧手机回收越有显著的改进需求和更高的支付意愿。Based on the Mixed Logit model,the willingness-to-pay(WTP)for waste mobile phone recycling among college students in Beijing was investigated using a discrete choice experiment method.The research results three aspects of respondents’choices and WTP.(1)Their choices are positively affected by information security,recycling price,recycling method and payment method,and negatively affected by payment amount.(2)Respondents have the highest WTP for information security(30.04 yuan),followed by the recycling price(5.94 yuan)and payment method(4.41 yuan),and the lowest WTP for recycling models(2.87 yuan).(3)Personal socio-economic characteristics such as gender,annual household income,and the number of mobile phones held by respondents have significant impacts on their recycling WTP.The deeper the respondents'awareness of the environmental protection effect of waste mobile phone recycling,the more enthusiasm they have for the recycling behavior,the higher their participation in recycling,and the higher their WTP for recycling.

关 键 词：选择实验法 大学生 混合Logit模型 废旧手机回收 支付意愿 

分 类 号：X705[环境科学与工程—环境工程]