基于游客满意度的苍山世界地质公园旅游发展规划实证研究  

Empirical Study of Cangshan Global Geopark’s Tourism Development Planning based on Tourist Satisfaction

作　　者：李璋 段晓迪 曹磊[1] LI Zhang;DUAN Xiaodi;CAO Lei(Tianjin University,Tianjin 300072,China;West Yunnan University of Applied Sciences,Dali,Yunnan 671000,China;Dali Vocational and Technical College of Agriculture and Forestry,Dali,Yunnan 671000,China)

机构地区：[1]天津大学,天津300072 [2]滇西应用技术大学,云南大理671000 [3]大理农林职业技术学院,云南大理671000

出　　处：《Journal of Resources and Ecology》2024年第2期510-520,共11页资源与生态学报（英文版）

基　　金：The Applied Technology Research Project of Western Yunnan University in 2023(2023XJKY0010)。

摘　　要：探讨游客对世界地质公园可持续旅游发展的认知与支持有利于制定更加科学的世界地质公园旅游发展规划。本研究以苍山世界地质公园为例,以旅游业和经济部门之间的联系为出发点,确定游客是旅游发展中最重要的利益相关者群体之一。采用自填式问卷调查法,构建了苍山游客满意度测评模型,并对苍山各旅游景点游客满意度进行了测算与评价,研究了游客的旅游特点、旅游倾向和目的。研究结果可为加强苍山景区特色的构建和游客投诉管理提供有效参考,也能帮助苍山景区更为合理地规划游览安排,提高社会服务水平,为游客提供“零缺陷”的旅游产品。This study takes Cangshan UNESCO Global Geopark as an example,which takes the connection between tourism and economic departments as the starting point,adopts appropriate tourism development methods,and determines that tourists are one of the most important stakeholder groups in tourism development.Based on this,this study aims to explore the tourists’cognition and support for the sustainable tourism development of Cangshan Global Geopark.In this study,a self-administered questionnaire survey method is used to construct the tourist satisfaction evaluation model of Mount Cangshan,and the tourist satisfaction of various scenic spots in Mount Cangshan is calculated and evaluated.The characteristics,tendency and purpose of tourists are studied.This result provides an effective reference for strengthening the construction of the characteristics of Cangshan scenic area and the management of tourists’complaints.It can also help Cangshan scenic area plan tourism arrangements more reasonably,improve social service level and provide tourists with“zero defect”tourism products.

关 键 词：地质公园 旅游特征 旅游相关变量 游客满意度 倾向 影响因素 

分 类 号：P56[天文地球—构造地质学] TU984.18[天文地球—地质学] F592.7[建筑科学—城市规划与设计]