移动边缘计算在旅游品牌塑造中的应用  

Application of mobile edge computing in tourism brand building

作　　者：刘春林[1] 於厚荣 Liu Chunlin;Yu Hourong(Kaili University,Kaili 556011,China)

机构地区：[1]凯里学院,贵州凯里556011

出　　处：《无线互联科技》2024年第6期119-121,共3页Wireless Internet Technology

基　　金：贵州省普通高等学校青年科技人才成长项目,项目名称:黔东南州旅游IP塑造研究开发,项目编号:黔教合KY字〔2022〕082号;黔东南州科技计划项目,项目名称:5G背景下基于机器学习技术的MEC动态卸载算法的研究,项目编号:黔东南科合J字〔2022〕77号。

摘　　要：旅游行业作为服务型行业,品牌塑造一直是其发展的关键因素之一。随着消费者需求的不断升级和市场竞争的加剧,如何通过有效的品牌塑造来提升企业的竞争力和市场影响力已成为亟待解决的问题。而移动边缘计算作为一种新兴的信息技术,可以为旅游品牌塑造提供了全新的思路和方法,值得深入研究和探讨。文章旨在通过对移动边缘计算在旅游品牌塑造中的应用进行深入分析和探讨,揭示其对旅游品牌塑造的影响机制,提出相应的应对策略,以期为促进旅游行业的健康发展和品牌建设提供有益的启示和建议。As a service-oriented industry,brand building has always been one of the key factors in the development of the tourism industry.With the continuous upgrading of consumer demand and the intensification of market competition,how to enhance the competitiveness and market influence of enterprises through effective brand building has become an urgent problem to be solved.As a new information technology,mobile edge computing can provide new ideas and methods for tourism brand building,which is worthy of in-depth research and discussion.The purpose of this paper is to analyze and discuss the application of mobile edge computing in tourism brand building,reveal its impact mechanism on tourism brand building,and propose corresponding countermeasures,in order to provide useful enlightenment and suggestions for promoting the healthy development of the tourism industry and brand building.

关 键 词：移动边缘计算 旅游品牌塑造 应用 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]