河南省国际形象传播“去他者化”话语建构  

Strategies of"De-otherization"Discourse Construction in Henan Province's International Image Communication

作　　者：王沛雯 WANG Pei-wen

机构地区：[1]郑州轻工业大学,外国语学院

出　　处：《新闻知识》2023年第12期49-56,89,共9页News Research

摘　　要：区域形象对区域发展具有重要影响,本文以五家西方媒体为研究对象,筛选十年中244篇代表性文本样本,采用内容分析法和批判话语分析法研究西方媒体涉豫报道中的话语机制。分析可知,西方媒体对河南省的报道叙事是满足自身优越感的体现,而不是客观传播,因此建构河南省国际形象传播“去他者化”话语机制,要以人类命运共同体为目标叙事,避免差异强化;引导多元主体叙事,打破二元叙事的区隔类别化;以客观公正文本建构集体记忆,掌握国际舆论话语权。This article analyses the discourse mechanisms of 244 reports on Henan Province by five Western media in a decade.It finds that these narratives satisfy the West's own sense of superiority rather than present objective communication.The article concludes that it is necessary to take the community of human destiny as the goal,guide the narrative of multiple subjects,and construct collective memory with objective and impartial reports to construct a"de-otherization"discourse mechanism for the communication of Henan's international image.

关 键 词：河南省 国际形象 形象传播 他者化 话语机制 

分 类 号：G206[文化科学—传播学]