“互联网+”时代中小型国际货代物流企业转型发展路径探究  

Research on the Transformation and Development Path of Small and Medium-Sized International Freight Forwarding Logistics Enterprises in the Internet Plus Era

作　　者：张露潆 ZHANG Luying(Sichuan Tianyi College,Mianzhu 618200,China)

机构地区：[1]四川天一学院,四川绵竹618200

出　　处：《物流科技》2024年第8期73-75,共3页Logistics Sci-Tech

基　　金：2020年四川省省级课程思政示范课项目“国际货运代理理论与实训”。

摘　　要：国际贸易在推动我国经济发展方面扮演重要角色,作为国际物流重要组织者的国际货代物流企业的重要性亦不可小觑。不可否认的是,其在多年的发展过程中虽取得了瞩目成绩,但也存在突出问题。“互联网+”时代的到来为其从思想到实践等多个层面实现转变,推动自身从传统货代向现代物流、综合物流转型提供了可能。文章以中小型国际货代物流企业为研究对象,在点明企业现实困境与转型发展维度的基础上,为其在“互联网+”时代下实现转型发展提供三条可行路径,具体包括树立服务理念、提供增值服务,发挥“互联网+”时代优势、打通网络营销渠道,整合企业资源、强化企业竞争优势,以期为相关工作者提供有益借鉴。International trade plays an important role in promoting China's economic development,and the importance of international freight forwarding logistics enterprises as important organizers of international logistics cannot be underestimated.It is undeniable that although it has achieved remarkable results in many years of development,there are also prominent problems.The arrival of the Internet Plus era has made it possible to transform itself from traditional freight forwarding to modern logistics and comprehensive logistics from thought to practice.This paper takes small and medium-sized international freight forwarding logistics enterprises as the research object,and provides three feasible paths for them to achieve transformation and development in the era of Internet Plus on the basis of pointing out their practical difficulties and transformation and development dimensions.Specifically,it includes establishing a service concept,providing value-added services,giving play to the advantages of the Internet Plus era,opening up network marketing channels,integrating enterprise resources,strengthening enterprise competitive advantages,etc.,in order to provide useful reference for relevant workers.

关 键 词：“互联网+”时代 中小型国际货代物流企业 转型发展 路径 

分 类 号：F259.2[经济管理—国民经济]