流动与嵌入:数字时代媒介人类学对村落研究的实践与拓展  

Moving and Embedding:Practice and Expansion of Village Research by Media Anthropology in the Digital Age

作　　者：孙信茹 Sun Xinru(School of Journalism and Communication,Nanjing University)

机构地区：[1]南京大学新闻传播学院,江苏南京210023

出　　处：《新闻界》2024年第4期16-27,共12页Journalism and Mass Communication

基　　金：国家社科基金一般项目“民族地区县级融媒体的在地化与社会发展研究”(21BXW035)。

摘　　要：在村落社会展开媒介技术与人的互动性研究,探究村落与文化的变迁,是媒介人类学研究者长期关切的核心议题之一。在网络社会与数字技术的影响下,村落社会面临着新的流动性加剧的问题。流动性既是今天村落社会的重要特征,还成为人们的日常实践与生活。流动性作为媒介人类学介入村落研究的一种理论视角,具有不同层面的表达:首先,是时空上的流动形成新的村落社会关系;其次,是媒介技术促发的信息多元和网络中的流动,塑造出村落社会新的流动性景观和文化。对流动性的重新理解是对当下开展村落研究的一种拓展,但同时,这种流动又深嵌于村落社会情境和文化结构之中,需要研究者在具体的结构和关系系统中对社会事实进行总体把握;须将流动和嵌入视为媒介人类学视野下村落研究的一种操作性路径,围绕和聚焦人的媒介实践活动展开探索,进而为乡村传播在数字化时代提供新的方向。It is one of the core issues of media anthropology researchers to carry out the interactive research between media technology and people in the village society and explore the village and cultural changes.Under the influence of the network society and the digital technology,the village society is faced with the new problems of increasing mobility.Mobility is not only a new important feature of today's village society,but also has become the practice and life that people face in daily life.As a theoretical perspective of media anthropology intervention in village research,mobility has different expressions:first,the flow in time and space forms a new village social relationship;second,the information diversity and the flow in the network promoted by media technology,which shapes the new mobility landscape and culture of village society.The re-understanding of mobility is a kind of expansion of the current village research,but at the same time,this mobility is deeply embedded in the social situation and cultural structure of villages,which requires researchers to enter into the specific structure and relationship system and have an overall grasp of the social facts.The flow and embedding are regarded as an operational path of village research from the perspective of media anthropology,exploring around and focusing on people's media practice activities,and providing a new direction for rural communication in the digital era.

关 键 词：流动 嵌入 媒介人类学 村落 发展 

分 类 号：G206[文化科学—传播学]