数字沉浸式场景下文化和旅游深度融合发展机制研究  

Research on the Development Mechanism of Deep Integration of Culture and Tourism under Digital Immersive Scene

作　　者：伍蕾[1] 刘银 WU Lei;LIU Yin(College of Tourism,Hunan Normal University,Changsha,410081,China)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《广州城市职业学院学报》2024年第1期65-69,共5页Journal Of Guangzhou City Polytechnic

基　　金：国家社会科学基金一般项目“数字沉浸式场景下文化和旅游深度融合发展机制研究”(编号:23BGL182)。

摘　　要：基于数字沉浸式场景视角,以“融合机理-融合模型-融合评价-融合路径-融合提升”的递进式研究进路,揭示了数字时代文旅深度融合发展机制。在明晰融合机理,厘清数字沉浸式场景下文旅深度融合发展的内涵要素及其相互关系的基础上,构建数字沉浸式场景下“四横两纵式”文旅深度融合架构模型;基于旅游景观文化层次理论,构建数字沉浸式场景下文旅深度融合的“意-形-感”三维融合测度模型;依据文旅融合三层实践路径理论,从场景供应链和数据赋能角度,构建“数据赋能-场景供应链-文旅融合”SEM结构方程模型和“宏观-中观-微观”策略体系,揭示数字沉浸式场景推进文旅深度融合的实践机制。From the perspective of digital immersive scenes,this paper reveals the development mechanism of deep integration of culture and tourism in the digital era with the progressive research approach of“integration mechanism-integration model-integration evaluation-integration path-integration enhancement”.We constructed a“four horizontal and two vertical”architecture model for the deep integration of culture and tourism under digital immersive scenes.Based on the theory of cultural landscape and cultural hierarchy,we constructed a three-dimensional integration measurement model of“meaning-shape-sense”.With the theory of three-layer practice path of cultural tourism integration,we built the SEM structural equation model of“data empowerment-scene supply chain-cultural and tourism integration”and the strategy system of“macro-meso-micro”to promote the deep integration of culture and tourism.

关 键 词：数字沉浸式场景 文旅融合 发展机制 

分 类 号：F590.3[经济管理—旅游管理]