基于游客视角的南阳市中医药康养旅游感知及影响因素研究  

Research on the perception and influencing factors of TCM health tourism from tourists’perspective in Nanyang city

作　　者：李旭 王娜培 李瑞[1] LI Xu;WANG Napei;LI Rui(School of Geography and Tourism,Nanyang Normal University,Nanyang 473061,China)

机构地区：[1]南阳师范学院地理科学与旅游学院,河南南阳473061

出　　处：《南阳师范学院学报》2024年第3期19-24,共6页Journal of Nanyang Normal University

基　　金：河南省哲学社科规划项目(2022BJJ082);河南省高校省级大学生创新创业训练计划项目(202310481038);南阳师范学院STP项目(2022STP005,2023STP004);河南省软科学项目(242400410058)。

摘　　要：随着人们健康意识的增加,“旅游+康养”的旅游模式成为旅游行业新的发展趋势,中医药康养旅游成为产业发展新亮点。通过问卷调查、实地调研、数据分析等方法,以南阳市为例,基于游客视角对中医药康养旅游游客感知和影响因素进行分析。研究发现游客对南阳市中医药康养旅游具有较高的兴趣和认知;游客对修身养性、强身健体、缓解压力等中医药康养旅游活动兴趣较高,对精神层面的康养越来越重视;影响游客中医药康养旅游体验的因素主要有资源禀赋、服务质量和基础设施建设三个因子,且旅游资源禀赋的影响作用最强。据此,对南阳中医药康养旅游资源开发提出对策建议,为指导中医药康养旅游发展提供决策支撑。With the increase of people’s health consciousness,the leisure mode of“tourism+health”has become a new development trend in the tourism industry.Through questionnaire survey,field investigation and other methods,this paper analyzes the tourists’perception and influencing factors of traditional Chinese medicine health tourism in Nanyang city.The study found that tourists have higher interest and cognition in Nanyang traditional Chinese medicine health tourism.Tourists are more interested in traditional Chinese medicine health tourism activities such as self-cultivation,physical fitness and pressure relief,and pay more and more attention to spiritual health.The factors affecting tourists’TCM health tourism experience mainly include resource endowment,service quality and infrastructure construction.And the influence of tourism resource endowment is the strongest.Accordingly,this paper puts forward the countermeasures and suggestions for the development of traditional Chinese medicine health tourism resources in Nanyang city,and provides decision-making support for guiding the development of traditional Chinese medicine health tourism.

关 键 词：游客感知 中医药康养旅游 影响因素 南阳市 

分 类 号：F592[经济管理—旅游管理]