成渝民族传统体育文化资源创意开发研究  

Research on the Creative Development of Chengdu-Chongqing Ethnic Traditional Sports Cultural Resources

作　　者：相昌虎 XIANG Changhu(Chengdu Aeronautic Polytechnic,Chengdu,Sichuan Province,610100 China)

机构地区：[1]成都航空职业技术学院,四川成都610100

出　　处：《当代体育科技》2024年第7期66-69,共4页Contemporary Sports Technology

基　　金：自贡市社会科学界联合会运动与健康创新研究中心2023年度立项科研项目(项目名称:成渝民族传统体育文化资源创意开发研究,项目编号:YDJKY23-27)。

摘　　要：该文运用了文献资料法、实地考察法、访谈法等研究方法,对成渝民族传统体育文化资源创意开发的价值、类型、方式与产品形态等进行探究。发现成渝民族传统体育文化资源在开发中存在生存环境恶化、体育文化创新人才极度匮乏、市场开发资金不足、融资能力有限、文化资源挖掘深度不够、品牌效应不强等困境,提出成渝民族传统体育文化资源创意开发策略,为传统体育文化继承与发展提供理论参考。This paper uses research methods such as literature,field investigation,interview methods to explore the value,type,mode and product form of the creative development of Chengdu-Chongqing ethnic traditional sports cultural resources,finds that there are difficult factors in the development of Chengdu-Chongqing traditional sports culture resources,such as the deterioration of the living environment,the extreme shortage of sports culture innovation talents,the lack of market development funds,the limited financing ability,the insufficient mining depth of cultural resources and the weak brand effect,and puts forward strategies for the creative development of Chengdu-Chongqing ethnic traditional sports cultural resources,so as to provide a theoretical reference for the inheritance and development of traditional sports culture.

关 键 词：成渝 民族传统体育文化 资源 创意开发 

分 类 号：G812[文化科学—体育学]