基于波特五力模型的我国高校高水平运动队发展战略研究  

Research on Development Strategies for High-Level College Sports Teams in China Based on the Porter's Five Forces Model

作　　者：李芷亮 刘建[1] 高颖[1] 周静静 LI Zhiliang;LIU Jian;GAO Ying;ZHOU Jingjing(School of Physical Education,Shenzhen University,Shenzhen,Guangdong Province,518060 China)

机构地区：[1]深圳大学体育学院,广东深圳518060

出　　处：《当代体育科技》2024年第8期167-171,共5页Contemporary Sports Technology

摘　　要：在新时代体教融合背景下,为积极响应政策改革,运用战略管理理论,通过波特五力模型分析工具对我国高校高水平运动队外部竞争态势进行分析,探究五种竞争力量带来的机会和威胁。研究发现:国际范围内高校高水平运动队的竞争激烈;企业、政府机构、学校和各类体育组织购买者议价能力较低;运动员、教练员和场地设施供应商议价能力较高;潜在进入者威胁较小;替代品效应不明显。基于分析结果,研究提出:形成多元主体协同效应,实现共治的人才培养模式;彰显创新引领示范效应,推动人才培养理念落实;强化人才激励与评价机制,融创多维的管理体系。旨在推动我国高校高水平运动队发展战略的选择与更新。Under the background of the integration of sports and education in the new era,in order to respond positively to the policy reform,this paper applies the strategic management theory to analyze the external competitive situation of high-level college sports teams in China through the analytical tool of the Porter's five forces model,and explores the opportunities and threats brought by these five competitive forces.The study finds that the competition of highlevel college sports teams is fierce internationally,the bargaining power of enterprises,government agencies,schools and various sports organization purchasers is low,the bargaining power of athletes,coaches and venue facility suppliers is high,the threat of potential entrants is low,and that the effect of substitutes is not obvious.Based on analysis results,the study proposes to form the synergistic effect of multiple subjects to realize the talent training mode of common governance,highlight the innovative leading demonstration effect to promote the implementation of talent training concept,and strengthen the talent incentive and evaluation mechanism to create a multi-dimensional management system,aiming to promote the selection and update of the development strategy of high-level university sports teams in China.

关 键 词：高校高水平运动队 体教融合 发展战略 波特五力模型 人才培养 

分 类 号：G808.1[文化科学—体育训练] G807.4[文化科学—运动人体科学]