户外运动推动传统旅游景区产品转型升级的机理、困境、路径——基于桂林阳朔调查研究  

Mechanisms,Dilemmas and Paths of Outdoor Sports Promoting the Transformation and Upgrading of Products in Traditional Tourist Attractions——Based on Investigations in Yangshuo,Guilin

作　　者：王洪玉 李雙 WANG Hongyu;LI Shuang(College of Physical Education and Health,Guangxi Normal University,Guilin,Guangxi Zhuang Autonomous Region,541000 China)

机构地区：[1]广西师范大学体育与健康学院,广西桂林541000

出　　处：《当代体育科技》2024年第9期65-68,74,共5页Contemporary Sports Technology

摘　　要：该文以国际户外运动胜地阳朔县为研究对象,以户外运动为依托,运用文献资料法、实地考察法、专家访谈法、案例分析法等研究方法,分析了传统旅游景区转型升级中存在的问题,并提出了相应的策略。研究发现,制约景区产品转型升级的影响因素包括管理方式、认知、政策支持和市场机制等方面。通过进一步研究,该文提出了以下几点策略:一是挖掘户外运动资源优势,合理开发户外项目,构建一体化户外运动产业;二是利用景区资源优势,深入联动户外运动项目,催生新型的户外运动体验形式;三是重视人才内培外引,开拓创新驱动道路,打造高品质户外运动产业。Taking Yangshuo County,an international outdoor sports place,as a research object,and relying on outdoor sports,this article uses research methods such as literature,field investigation,expert interview and case analysis methods to analyze problems in the transformation and upgrading of traditional tourist attractions,and proposes corresponding strategies.It is found that the factors that constrain the transformation and upgrading of products in tourist attractions include management methods,cognition,policy support,market mechanisms and other problems.Through further research,the article proposes the following strategies:The first is to tap into the resource advantages of outdoor sports and develop outdoor sports reasonably to build an integrated outdoor sports industry,the second is to utilize the resource advantages of tourist attractions and deeply link outdoor sports to promote the new experience forms of outdoor sports,and the third is to attach importance to the internal training and external introduction of talents and blaze a innovation-driven path to create the high-quality outdoor sports industry.

关 键 词：户外运动 阳朔县 传统旅游景区 转型升级 

分 类 号：G895[文化科学—体育学] F592.7[经济管理—旅游管理]