即时零售发展的现状、特点及趋势研究  

Research on the Current Situation,Characteristics and Trends of Instant Retail Development

作　　者：李峄 洪勇[1] LI Yi;HONG Yong(Chinese Academy of International Trade and Economic Cooperation,Beijing 100701,China)

机构地区：[1]商务部国际贸易经济合作研究院,北京100710

出　　处：《物流研究》2024年第2期55-64,共10页Logistics Research

摘　　要：即时零售是“零售+科技”的产物,填补了线上线下融合的“真空地带”,是零售业的新增长点。当前,即时零售规模不断扩大,从平台类型角度来看,已经形成了平台卖场模式、品牌商/零售商自营模式、平台自营模式;从平台类型与配送模式组合角度来看,“自营平台+自配送”“第三方平台+第三方配送”“自营平台+第三方配送”“第三方平台+自配送”等多种商业模式在释放消费需求、赋能本地零售业中扮演重要角色。即时零售高成长性来自三大要素:场景、商品、消费者,其“万物皆可外卖”由即时配送支撑。即时零售平台是即时零售生态中商流、物流、资金流、信息流的交互枢纽。未来,即时零售将呈现六大趋势:全天候消费、全场景渗透、全品类创新、全地域覆盖、全供应链管理以及全流程数字化。Instant retail is the product of“retail+technology”,which fills the“vacuum zone”of online and offline integration and is a new growth point of the retail industry.At present,the scale of instant retail continues to expand,and a variety of business models have been formed,such as the instant retail platform store model,the self-operated model of brand owners or retailers,the self-operated model of the platform,the“self-operated platform+self-delivery”,“thirdparty platform+third-party distribution”“self-operated platform+third-party distribution”,“third-party platform+self-delivery”and other business models,which play an important role in releasing consumer demand and empowering local retail.The high growth of instant retail comes from three major factors:scenes,products,and consumers.Instant delivery supports instant retail,and“everything can be taken out”.The instant retail platform is an interactive hub for business flow,logistics,capital flow,and information flow in the instant retail ecosystem.In the future,there will be six major trends in instant retail:all-weather consumption,full-scene penetration,full-category innovation,all-geographical coverage,full-supply chain management,and full-process digitalization.

关 键 词：即时零售 即时配送 商业模式 零售业 

分 类 号：F721[经济管理—产业经济]