基于元分析的患者在线择医行为影响因素研究  

Patient online medical choice behavior influencing factors based on meta-analysis

作　　者：张利江[1,2] 夏晶晶 田梅[1] 任文杰 ZHANG Lijiang;XIA Jingjing;TIAN Mei;REN Wenjie(School of Health Management,Xinxiang Medical University,Xinxiang,He'nan,453000,PRC;不详)

机构地区：[1]新乡医学院卫生健康管理学院,河南省新乡市453000 [2]新乡医学院健康中原研究院,河南省新乡市453000

出　　处：《中国医院》2024年第5期45-49,共5页Chinese Hospitals

基　　金：国家社会科学基金项目(21BTQ063);河南省哲学社会科学规划年度项目(2020BZH004)。

摘　　要：目的:对患者在线择医影响因素认定进行系统性和全面性探索,助力互联网医疗服务优化和卫生政策完善。方法:对纳入的18篇文献进行分析,筛选8个影响因素,采用相关系数作为效用值,通过CMA3.0元分析软件进行分析。结果:虚拟礼物数量与患者在线择医行为具有强相关关系;服务价格、个人信息披露、评价数量、医生发表文章数与患者在线择医行为中度相关;医院等级和医学职称与患者在线择医行为弱相关。结论:患者应多角度评估信息,进行科学择医决策;提升医生品牌管理,提供优质服务;优化在线医疗社区服务,提升患者使用体验感。Objective:To systematically and comprehensively explore the factors influencing patient online medical choice,in order to optimize internet medical services and improve health policies.Method:An analysis of 18 included studies identified 8 influencing factors,using correlation coefficients as the effect size and analyzed through CMA 3.0 meta-analysis software.Results:The number of virtual gifts has a strong correlation with patient online medical choice behavior;service price,personal information disclosure,the number of reviews,and the number of articles published by doctors are moderately correlated with patient online medical choice behavior;hospital grade and medical title are weakly correlated with patient online medical choice behavior.Conclusion:Patients should evaluate information from multiple perspectives to make scientific medical decisions;enhance doctor brand management to provide quality services;optimize online medical community services to improve patient experience.

关 键 词：元分析 患者择医 在线择医 互联网+医疗 影响因素 

分 类 号：R197[医药卫生—卫生事业管理]