乡村数字经济发展对生态旅游的影响--基于中国26个省份的异质性分析  

The Impact of Rural Digital Economy Development on Ecotourism:The Heterogeneity Analysis Based on 26 Provinces in China

作　　者：陈卫洪[1,2] 耿芳艳 王莹 肖贵秀 CHEN Weihong;GENG Fangyan;WANG Ying;XIAO Guixiu(School of Economics,Guizhou University,Guiyang Guizhou 550000,China;Guizhou Danxue Mountain Portmen Sustainable Development Company,Changshun Guizhou 550700,China;Institute of Philosophy and Social Sciences,Guizhou University,Guiyang Guizhou 550000,China)

机构地区：[1]贵州大学经济学院,贵州贵阳550000 [2]贵州省丹穴山朴门永续发展有限公司,贵州长顺550700 [3]贵州大学哲学社会科学研究院,贵州贵阳550000

出　　处：《生态经济》2024年第5期138-145,共8页Ecological Economy

基　　金：教育部新农科研究与改革实践项目“面向新农科的实践教育体系构建--以农林经济管理专业为例”;教育部2019年度国家级一流本科专业建设点“贵州大学农林经济管理国家级一流本科专业建设”;贵州省科技平台及人才团队计划项目“贵州省丹穴山朴门永续发展有限公司城乡三体一危治理与生态建设院士工作站”(黔科合平台人才〔2017〕5647);贵州大学人文社会科学研究一般项目“森林生态系统生态价值转换机制研究”(GDYB2022031)。

摘　　要：论文从乡村生态旅游入手,利用2011—2020年我国26个省份的面板数据,构建面板回归模型,探讨乡村数字经济发展对生态旅游的作用效果,并对其进行稳健性检验和区域异质性分析,为生态价值转化提供决策参考。研究结果表明:(1)乡村数字经济发展对生态旅游具有正向促进作用,稳健性检验后结论依然成立。控制变量中,社会经济发展水平和旅游业接待设施水平对生态旅游发展具有正向促进作用。(2)从区域差异来看,东部和中部乡村数字经济发展对生态旅游均有显著的正向影响,且中部地区乡村数字经济发展对生态旅游的影响最大。为促进乡村生态旅游发展,实现生态产品价值转化提出以下政策启示:(1)加大乡村数字基础设施建设投入力度,优化升级乡村数字基础设施建设;(2)因地制宜制定乡村生态旅游产业政策,推动乡村数字经济与生态旅游产业深度融合;(3)实施乡村生态旅游业向社会资本全方位开放战略,引进外来资本、技术、人才和先进管理经验。Starting from rural ecotourism,this paper uses the panel data of 26 provinces in China from 2011 to 2020 to construct a panel regression model,discusses the effect of rural digital economy development on ecotourism,and analyzes its robustness and regional heterogeneity,so as to provide a decision-making reference for ecological value transformation.The results show that:(1)The development of rural digital economy has a positive role in promoting ecotourism,and the conclusion is still valid after the robustness test.Among the control variables,the level of socio-economic development and the level of tourism reception facilities have a positive role in promoting the development of ecotourism.(2)From the perspective of regional differences,the development of rural digital economy in eastern and central China has a significant positive impact on ecotourism,and the development of rural digital economy in central China has the greatest impact on ecotourism.In order to promote the development of rural ecotourism and realize the transformation of the value of ecological products,policy enlightenment is proposed:(1)To increase investment in rural digital infrastructure construction,optimize and upgrade rural digital infrastructure construction.(2)To formulate rural eco-tourism industry policies according to local conditions,and promote the deep integration of rural digital economy and eco-tourism industry.(3)To implement the strategy of opening up rural ecotourism to social capital in an all-round way,and introduce foreign capital,technology,talents and advanced management experience.

关 键 词：生态价值转化 乡村数字经济 乡村生态旅游 区域异质性 

分 类 号：F062.2[经济管理—政治经济学] F590.3F062.5