国内旅游业扩展现实技术应用研究综述  

A Review on the Application of Extended Reality Technology in Domestic Tourism Industry

作　　者：伍进 王颖 洪万杰 WU Jin;WANG Ying;HONG Wanjie(College of Tourism&Landscape Architecture,Guilin University of Technology,Guilin Guangxi 541000,China)

机构地区：[1]桂林理工大学旅游与风景园林学院,广西桂林541000

出　　处：《乐山师范学院学报》2024年第3期59-70,共12页Journal of Leshan Normal University

基　　金：广西研究生教育创新计划项目“‘供’‘需’重构:基于新消费者理论的桂林市红色旅游高质量发展路径研究”(YCSW2023360);桂林理工大学校级项目“产业链视角下桂林市红色旅游高质量发展实施路径研究”(LYCYX2022-12)。

摘　　要：扩展现实技术(XR)是虚拟现实、增强现实和混合现实的总称,其在旅游业的应用正在改变人们传统的旅游观念和旅游体验。旅游业应用XR技术的相关研究在国内开展不过20余年,研究仍处于初级阶段,具有广阔的提升空间。通过梳理国内CSSCI和北大核心期刊2000—2022年的相关文献,运用Citespace软件进行知识图谱分析,系统阐述了国内旅游业XR技术应用的研究现状、研究热点和发展趋势。研究发现,国内旅游业XR技术应用研究具有时间阶段特征明显、研究力量独立分割、期刊来源集中聚焦和研究热点多元扩散等特征。已有研究多围绕旅游开发及保护、目的地营销、旅游体验等领域,基础理论横跨多个学科,研究方法逐渐丰富。未来,中国旅游业XR技术应用研究应不断深入研究内容,建立合理的理论研究体系,做到定性和定量相辅相成,并通过多种途径构建协同研究网络,多方位、多领域和多区域地提升研究水平,深化XR技术在旅游业的应用深度。Extended Reality(XR)is a general term for Augmented Reality,Virtual Reality and Mixed Reality.The advent of XR is revamping people’s traditional concept of tourism and travel experience.Chinese scholars have studied the application of XR in tourism industry for more than 20 years,but the research is still in its infancy.By reviewing the relevant literature of domestic CSSCI and Peking University core journals from 2000 to 2022 and using CiteSpace software to conduct knowledge mapping analysis,the author systematically elaborated the research status,research hot-spots and evolution trend of the application of XR in domestic tourism industry.The results show that(1)The time characteristics of related paper publishing are obvious;(2)The research institutions are isolated and dispersed;(3)The source of journals are too concentrated;(4)The research hot-spots are diversified and diffused;(5)The existing research centers on tourism development and protection,destination marketing and travel experience.The used basic theories span many disciplines and the research methods are gradually enriched.Based on the current foundation of research,it concludes that it is necessary to study XR in depth and establish a reasonable theoretical research system.It is urgent to combine quantitative and qualitative methods and build a collaborative research network in an active way to improve the research level in multiple directions,fields and regions and deepen the application of XR technology in the tourism industry.

关 键 词：扩展现实技术 XR技术 CITESPACE 可视化分析 

分 类 号：F590[经济管理—旅游管理]