黄海电影海报设计中的叙事话语探析  

Analysis of narrative discourse in Huang Hai movie poster design

作　　者：龚薇 Gong Wei(Fine Arts Academy,Hunan Normal University,Changsha 410081,China)

机构地区：[1]湖南师范大学美术学院,湖南长沙410081

出　　处：《纺织报告》2024年第3期99-101,共3页

摘　　要：电影海报是设计师运用视觉符号凝练表达电影主题和内容的视觉传达艺术。中国电影海报的创作形式从早期“大头贴”式发展至现今的多元并存格局,在该过程中涌现出一批优秀的海报设计师。黄海是近年来中国海报设计界中的翘楚,他在设计电影海报时注重用与电影主题及基调相契合的视觉符号进行叙述,作品兼具艺术性、文化性和商业性。文章以黄海设计的部分海报为研究对象,从电影海报设计中图形、文字、色彩、空间的叙事话语构建出发,阐释黄海电影海报设计中的叙事逻辑与形意构建,并在此基础上探讨海报设计中叙事性设计的重要性。Movie poster is a visual communication art that designers use visual symbols to condensed and express the theme and content of movies.The creation form of Chinese movie posters has developed from the early“big head paste”style to the diversified coexistence pattern at present,and a number of excellent poster designers have emerged in this process.Huang Hai is a leading poster designer in China in recent years.He focuses on using visual symbols that fit the theme and tone of the movie to narrate the movie posters,and his works are artistic,cultural and commercial.This paper takes some posters designed by Huang Hai as the research object,starts from the narrative discourse construction of graphics,text,color and space in the design of movie posters,explains the narrative logic and meaning construction in the design of movie posters in Huang Hai,and discusses the importance of narrative design in poster design on this basis.

关 键 词：黄海 电影海报 视觉符号 叙事性 

分 类 号：J792.49[艺术—舞蹈]